Commercial Manager - Hornblower Shipyard

Hornblower•Bridgeport, CT

About The Position

The Commercial Manager serves as a hands-on marketing generalist, responsible for developing, implementing, and executing creative marketing initiatives that drive brand awareness, engagement, and lead generation for Hornblower Marine, including its Propulsion, Construction, and Management divisions.This role is ideal for a creative, self-motivated marketer who can manage integrated marketing campaigns, manage social, digital and traditional marketing channels, and ensures alignment with business objectives and brand positioning for Hornblower Marine and its distributor partnerships.

Requirements

Bachelor’s degree preferred (Marketing or graphic design related field)
3+ years of experience in hands-on marketing experience, strategy & execution
Photography, videography, and editing experience
Social Media content creation and platform management experience
Copywriting and editorial skills
Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Figma, and Canva (or similar)
Detail-oriented project management skills
Demonstrated experience using hard data and metrics to measure performance and determine improvements and innovations.
Ability to take initiative and communicate effectively within a large environment
Exceptional writer, strong presentation skills, and creative thinker
Strong organizational skills including prioritizing
Sound judgement and ability to successfully manage vendor/partner relationships

Responsibilities

Manage the execution of direct marketing programs to positively impact acquisition, engagement, and retention.
Execute the fulfillment of media buys; print and digital.
Contribute to the development of digital and print marketing collateral, coordinate on brand messaging, and ensuring the product aligns with commercial goals.
Assist in the business strategy of trade show selection, setting event sales goals, and evaluating event ROI.
Design and produce marketing materials, including presentations, brochures, digital ads, and event signage.
Support the sales team during events by setting meetings with clients and potential partners and reviewing show leads and assisting in lead to sales conversions.
Create and contribute to integrated and grassroots marketing campaigns for HB Marine / Propulsion partner and distributor campaigns.
Edit and produce basic photo and video content to support storytelling and brand promotion.
Research and construct information for case studies, email blasts, and long-form social posts.
Manage and execute marketing initiatives on social media, including social media content creation.
Engage with online audiences and support dealer/distributor campaigns to increase visibility and community engagement.
Work with the Marketing team to continually increase loyalty retention and engagement of our online audience via social media.
Run performance reports to monitor, analyze and communicate weekly KPIs and metrics to drive optimization and higher conversions.
Provide logistical support and coordination of trade shows, industry events and other promotional activations and develop pre- and post-show campaigns.
Perform regular audits of website content to ensure accuracy, timeliness and relevancy.
Manage, execute, track, and recap marketing demand generation campaigns and programs that drive awareness, increase lead to opportunity conversions to drive sales and revenue.
Manage the execution of e-newsletter, nurture campaigns, and e-blast content programs to target markets.
Maintain an organized library of digital assets and marketing materials.
Work on special projects and ad hoc projects to help support the leadership team in their goals.