About the position
As a Commercial Marketing Manager you are crucial to achieving our company's growth! As the interface between the sales team and the global marketing team you must identify our biggest barriers to sales and design and implement creative ways of overcoming them. You are responsible for the development and execution of strategies/ plans to grow sales and profitability of new and existing products. These plans will include driving the creation of collateral, sales training for internal and external sales force, advertisements, promotions, campaigns, website SEO, social posts, product demos, etc. Additionally, you have responsibility for providing voice of customer and competitive landscape information used to build new product business cases along with providing new product ideas for the region. You will report to the Director of Marketing, Commercial Americas, and will work closely with cross-functional teams, including: Global MarComm, Regional Commercial, Vertical Account Managers and Product Management.
Responsibilities
- Advise, plan, execute and analyze distributor marketing campaigns with input and assistance from field sales managers and global marketing teams.
- Own the development, distribution and analysis of promotional campaigns that drive product sales within the region through the distribution channel.
- Assist with the development and successful launch of sales enablement tools that support field sales teams in efforts to promote and sell Enerpac product.
- Own marketing efforts and analysis for key verticals that drive meaningful lead generation.
- Assist with the collection of VOC data and relevant data - market size, sales forecast, target markets and applications, product and support requirements - for the development of new product ideas for execution by the product management team.
- Experience with PO requisition and processing, as well as budget management.
- Travel required would be approximately 10-15% of your job, may spike to 30% for big events.
Requirements
- BS/BA degree in Business, Marketing, or equivalent previous experience.
- Minimum of five years' experience in a marketing role, including firsthand experience gathering and applying data analytics.
- Experience with marketing industrial products through a distributor channel is strongly preferred.
- Experienced with developing and launching sales enablement strategies/tools.
- Experienced in gathering voice of customer from end users.
Nice-to-haves
- Demonstrated ability developing, launching and analyzing marketing campaigns that drive lead cultivation.
- Firsthand experience supporting trade shows, including the transport of displayed product and on-site attendee coordination.
- Experience with industrial distribution in North America and preferably Latin America as well.
- Ability to obtain and manage voice of customer information from internal and external customers.
- Demonstrated skills in project management with cross-functional teams.
- Excellent interpersonal and written communication skills are required.
- Demonstrated ability to comprehend technical concepts and transform it into engaging marketing content.
- External customer relations experience.
- Excellent organizational skills are required.
- Proficiency with budget management and invoice processing.
- Proficiency with Microsoft Office applications (Excel, Word and Power Point) are required.
