Communications & Brand Strategist

WorkWave

1d • $80,000 - $100,000 • Remote

About The Position

WorkWave is seeking a proactive and results-oriented Communications & Brand Strategist to help execute our internal and external communication strategies. Reporting to the Director of Communications, you will be key in conveying WorkWave's mission, vision, and value proposition across our corporate audiences and our core vertical markets: pest control, green, commercial cleaning, and janitorial. This mid-level role is perfect for a strategic thinker who is ready to own and execute established communication programs while bringing fresh ideas and proven B2B SaaS experience. You will be vital in strengthening our brand reputation, driving employee engagement, and supporting overall business growth.

Requirements

• Minimum 4-6 years of progressive experience in a Communications, Public Relations, or Marketing role.
• 2+ years of experience within a B2B SaaS or technology environment is required.
• Demonstrated experience in developing and executing communication strategies for both internal and external audiences.
• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• Exceptional Writer: Proven ability to quickly craft crisp, compelling, and error-free copy for diverse channels (media, internal email, executive prep).
• Strategic Execution: Highly organized with a strong ability to translate high-level strategy into tangible, high-quality deliverables and manage multiple projects simultaneously under tight deadlines.
• Tech Stack Proficiency: Experience with media monitoring (e.g., Cision, Muck Rack) and analytics tools (e.g., Google Analytics, social media management, internal comms platforms).
• Interpersonal & Collaboration Skills: Proven ability to confidently work with and provide counsel to subject matter experts, senior leaders, and external partners.
• Proactive & Resilient: A self-starter who can take initiative, anticipates potential issues (e.g., reputation risks), and operates effectively in a fast-paced environment.

Responsibilities

• Program Execution: Own the day-to-day execution of key corporate communication programs, ensuring alignment with overall business goals and marketing objectives across our vertical pillars.
• Corporate Content Creation: Draft, edit, and manage the production of high-impact corporate content, including press releases, executive talking points, media pitches, and thought leadership articles that consistently adhere to WorkWave's brand voice.
• Media Relations Coordination: Serve as the primary internal contact and operational lead for our external PR agency/consultant. Coordinate content flow, manage timelines, and track deliverables to ensure strategies and KPIs are met.
• Executive Visibility: Manage the full lifecycle of speaking opportunities and corporate/brand awards, from tracking calendars and drafting submissions to coordinating detailed executive prep and internal promotion strategies.
• Online Reputation Management: Systematically monitor and manage all corporate review platforms. Draft and post all corporate-level review responses and manage the internal process for soliciting new reviews.
• Reddit Strategy: Spearhead our Reddit strategy by monitoring community discussions, engaging with relevant threads, and managing brand presence to foster authentic dialogue within core vertical markets.
• Influencer Relations: Lead our influencer relations program to identify, recruit, and manage relationships with industry thought leaders and key voices in the pest control, green, and cleaning/security sectors.
• Internal Communications Strategy & Messaging Alignment: Develop and execute a proactive internal communications strategy that ensures employees understand WorkWave’s mission, business priorities, and how their work connects to the overall brand promise.
• Content Development: Lead the creation and distribution of engaging internal communications, including bi-weekly employee newsletters, all-hands meeting content, and updates to the internal intranet.
• Communication Governance: Ensure a consistent, clear, and timely flow of information to WorkWave's 700+ employees, fostering a culture of transparency and engagement.
• Brand Governance: Act as a brand steward, ensuring the consistent application of our brand guidelines, messaging, and visual identity across all communication channels and materials, including training cross-functional teams.
• Measurement & Reporting: Track, monitor, and analyze the effectiveness of communication and brand initiatives using established KPIs. Prepare data-driven reports and provide actionable insights to optimize future performance.
• Cross-Functional Collaboration: Partner closely with Marketing, Product, and Sales teams to ensure brand messaging is cohesive and integrated into all campaigns, events, and product launches.

Benefits

• Employees can expect a robust benefits package, including health and dental and 401k with company match
• Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays
• Up to 4 weeks paid bonding leave
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
• 24/7 access to virtual medical care with Teladoc
• Quarterly awards based on peer nominations
• Regional discounts and perks
• Opportunities to participate in charitable events and give back to the community

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees