Communications & Marketing Specialist

About the position

The Communications & Marketing Specialist works to develop and implement communications strategies with Cityscape Schools' key constituencies (students/families, alumni, community supporters, funders, prospective funders, and board members). The Specialist's primary responsibilities are in marketing and communications to promote positive public image among Cityscape Schools' various audiences and advance the schools' efforts. This position will also collaborate with others in the organization to achieve brand consistency, coordination of messages, and the highest standards for external communications. This position is responsible for coordinating organization-wide design, message, and content generation, including electronic and print communications.

Responsibilities

• Oversee Cityscape's internet and intranet pages including event calendars, athletics, activities, adult education, district department, and campus pages.
• Develop engaging content for the web and ensure website communications are current, accurate, and updated in a timely manner.
• Provide support, training, and service to campus and district staff in the development, implementation and maintenance of their websites and related applications.
• Create multimedia content inclusive of photography and video.
• Serve as district photographer, capturing and editing compelling and engaging photography for print and electronic communications.
• Develop branded and engaging content in Adobe Creative Suite programs and Canva.
• Manage district and campus social media accounts, including developing content and executing social media strategies through competitive research, benchmarking and audience identification.
• Develop paid and organic social media & digital campaigns and tweak campaigns as needed to ensure effective ROI.
• Develop digital content for student recruitment campaigns.
• Create stories to highlight Cityscape's events, initiatives, and community.
• Collaborate on the development of content for marketing collateral, included but not limited to brochures, mailers, newsletters, etc.
• Support in crises and emergency situations by working with leadership to write appropriate communication and distribute it in a timely manner.
• Maintain archives, materials, and project documentation.
• Ensure consistency of District brand.
• Manage projects as assigned, including but not limited to district initiatives and special events, to include all stakeholders and perspective stakeholders.
• Creation, production, and dissemination of printed or digital publications for education, development, and administration purposes (such as newsletters, mailers, one-pagers, annual reports, brochures, and event collateral).
• Create and coordinate content and school coverage calendar and maintain ongoing relationships with vendors.
• Responsible for content-related protocols to keep web sites up to date.
• Work with technology and education staff to ensure ongoing improvement of websites, including phased updates and redesigns.
• Develop organic and paid digital and social media content.
• Provide organization-wide e-communications support; assist with crises and emergency situations.
• Lead Cityscape Schools' efforts to remain up-to-date and effective in electronic communications through convening regular meetings and conversations.
• Continuing growth of Cityscape's social media engagement and participation, among all its stakeholders.
• Actively monitor Cityscape Schools' digital reputation.
• Maintain a database of active local media contacts.
• Stay up to date with marketing and social media trends and provide innovative ideas for content and campaigns.
• Pitch Cityscape stories and/or emergency situations information to local media outlets, when and if directed by the EDCME.
• Provide social media and website training to school administrators.
• Research, capture and write compelling stories about Cityscape events, initiatives and community.
• Perform other duties as assigned that support the overall objective of the position.

Requirements

• Bachelor's degree is required, preferably in Marketing, Communications, Journalism, or a related field.
• 3 years of marketing, communications, media or public relations experience.
• Experience working in a school setting preferred.
• Bilingual English/Spanish is preferred.