Communications Metrics Analyst

Barrow Wise Consulting•Alexandria, VA

About The Position

Enjoy problem-solving, need a venue to display your creativity, and emerging technologies pique your interest; if so, Barrow Wise Consulting, LLC is for you. As a multi-disciplined leader, you understand the gifts that set you apart from everyone else. Demonstrate innovative solutions to our clients. Join Barrow Wise Consulting, LLC today.

Requirements

U.S. Citizenship
Bachelor's Degree and eight years of experience
Minimum 8 years of professional experience developing communication strategies and products for science-focused organizations.
Experience evaluating and refining communications campaigns using audience feedback and performance measures.
Minimum 8 years of professional experience developing metrics for communication plans, analyzing impact, and ROI on outreach for science-focused organizations.

Responsibilities

Develop communication strategies and products aligned with NSF's mission and national priorities.
Assist in creating audience-specific communication and engagement plans that include metrics.
Support integrated strategies that coordinate written, digital, and multimedia products.
Contribute to the evaluation and refinement of campaigns using audience feedback and performance measures.
Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and other outreach activities.
Provide expertise in measuring attitudes and actions among policymakers, Congress, the public, industry, scientific and education communities, media, and other stakeholders, and use findings to refine and enhance communications strategies.
Evaluate communication plans, digital engagement campaigns, projects, and products, and draft evaluation results in clear report formats for leadership.
Provide integrated program expertise to support compiling, analyzing, and reporting the status of campaigns and projects.
Analyze digital engagement policies, processes, and procedures, and recommend performance measurement goals and best practices.
Identify, compile, and analyze performance data across digital platforms to inform decision-making, grow audiences, and increase engagement.
Prepare reports, dashboards, and visualizations that summarize key performance indicators (KPIs), trends, and insights.
Collaborate with writers, editors, and digital media staff to ensure that metrics inform future content and campaign design.
Maintain awareness of best practices in digital analytics, media monitoring, and performance evaluation.