Community Manager

Little Leaf Farms LLC•Shirley, MA

13h

About The Position

The Community Manager will own the voice and visual identity of Little Leaf Farms and serve as the bridge between our brand, consumers, and employees. This role will manage external brand communications across a variety of consumer-facing channels (including social media, public relations, and customer service), as well as internal communications. Our ideal candidate is a skilled and detail-oriented communicator with an ability to connect marketing activity to commercial KPIs and a passion for creativity and community-building.

Requirements

3–5 years of experience in marketing, communications, or public relations, ideally within a CPG, food & beverage, or consumer brand environment.
Strong writing, editing, and verbal communication skills.
Experience managing social media platforms (Instagram, TikTok, LinkedIn, etc.) and familiarity with social media analytics and reporting tools.
PR experience, including drafting press materials and managing media/influencer relationships.
Ability to create content across channels (written, visual, basic design/video skills a plus), and work successfully with external partners to do so.
Strong organizational skills and the ability to juggle multiple projects in a fast-paced environment.
Creative, resourceful, and a natural relationship-builder.

Nice To Haves

Experience with internal communications platforms and/or event coordination preferred.

Responsibilities

Build and engage with Little Leaf Farms’ highly engaged consumer communities across digital and in-person channels, representing the brand voice authentically.
Manage the company’s social media channels, including content planning, posting, community management, and performance reporting.
Manage the company’s email marketing content, strategy, and performance analysis; identify areas to improve consumer journey and engagement through email, SMS, and other inbound marketing channels.
Partner with PR agency and internal stakeholders on planning, execution, and analysis of press releases and media relations activity.
Partner with influencer agency and internal stakeholders on planning, execution, and analysis of creator collaborations.
Partner with agencies and creative resources to plan, develop, execute, and analyze all consumer-facing content.
Collaborate with cross-functional teams (brand, sales, product, etc.) to ensure messaging consistency.
Monitor brand reputation, industry news, and competitor activity, providing insights and recommendations.
Manage consumer-facing customer service team, providing guidance on key messages and relaying relevant info and insights to appropriate teams.
Support selection and execution of consumer-facing events.
Develop and distribute company-wide updates, newsletters, and key announcements.
Support cross-functional teams in preparing internal presentations, talking points, sales materials, and trade show materials.
Develop, launch, and maintain employee intranet, ensuring employees have access to brand-approved assets and templates.
Organize and support internal events (town halls, team spotlights, etc.).