Consumer and Customer Insights Manager

Wella • New York, NY

2d

About The Position

Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
For additional information about the Wella Company please visit

The Manager, Consumer & Customer Insights - Global Retail Hair, is responsible for providing market, consumer and category insights to the Global Clairol & Koleston teams based on analysis of market data and trends, consumer research and competitive landscaping. This person will bring the voice of the consumer to enable growth and business performance via cross-functional partnership with Marketing, Sales, Digital, Creative and R&D.

Requirements

• 3+ years of experience in strategy consulting, consumer insights, market research or a similar / related field
• Bachelor’s degree in marketing, communications, economics, business, or related field
• Analytical thinker with excellent attention to detail and robust experience working with data
• Strong project management and prioritization skills, ability to effectively communicate with cross-functional partners
• Proficiency with Microsoft Excel and PowerPoint required

Nice To Haves

• Power BI/ Tableau preferred. Experience with 3rd party data platforms (Nielsen, Circana, etc.) preferred
• Insatiable curiosity to learn, grow, and understand consumers and retailers.

Responsibilities

• Lead insight-based strategic thinking for the portfolio of Retail hair brands, planning, conducting and executing primary research to build foundational knowledge and support marketing initiatives
• Analyze and extract insights from secondary data sources (Nielsen, Numerator) to guide brand & innovation strategy
• Lead analysis of business fundamentals and KPIs (i.e. habits and practices, usage and attitude, path-to-purchase, and personas) to enable strategic decision making.
• Partner with our cross-functional teams to embed insights into the business – ensuring the voice of the consumer is heard in all we do
• Proactively research, source, and facilitate implementation of new vendors, tools and approaches that utilize AI to analyze data and conduct primary research.
• Continuously track and share consumer trends to facilitate quicker response through marketing and products/packaging innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager