Consumer Insights Manager

Pulmuone Foods USA, Inc.•Buena Park, CA

About The Position

Pulmuone’s mission is a company that creates a healthy future for people and the earth with wholesome foods. Pulmuone Foods USA brands include Nasoya, Wildwood, Emerald Valley Kitchen, Monterey Gourmet Foods, and Cibo Naturals. Pulmuone’s family of brands provide our consumers a wide variety of delicious products that are inspired by contemporary flavor palates and encourage a healthy and sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands. Position Summary: Pulmuone Foods is seeking an experienced and results-driven professional, Analytics & Insights to lead syndicated data analytics and support consumer insights research across our portfolio. Reporting to the VP of Marketing, this role is responsible for transforming data into actionable insights that inform brand strategy, category management, innovation, and business planning. The ideal candidate brings deep expertise in Nielsen/NIQ panel data, strong consumer research experience, and the ability to partner cross-functionally to drive decision-making in a fast-paced CPG environment.

Requirements

Bachelor’s degree in marketing, business, analytics, or a related field; MBA preferred.
7+ years of experience in marketing analytics and consumer research within the CPG industry.
Expertise in analyzing syndicated data from Nielsen, IRI, or other relevant sources.
Experience in qualitative and quantitative research methods, including consumer segmentation, journey mapping, and brand positioning.
Excellent communication and presentation skills with the ability to distill complex data into actionable insights.
Strong problem-solving, critical thinking, and data-driven decision-making skills.
Proven ability to manage multiple priorities, projects, and stakeholders effectively.
Positive attitude, dependability, and self-motivation, with the flexibility to adapt to changing business needs.

Nice To Haves

MBA preferred.

Responsibilities

Serve as the key counterpart for Nielsen to manage quant testing, panel refreshes, and updates.
Analyze syndicated data (Nielsen, IRI, etc.) on a monthly basis to identify sales trends, opportunities, and threats across categories and product lineups, and share insights with key stakeholders.
Leverage household panel data to uncover consumer behavior, purchase patterns, penetration, and category trends.
Conduct deep dives and custom analyses to generate actionable insights that drive business growth.
Collaborate with cross-functional teams to simplify complex data into clear, actionable recommendations for business impact.
Identify opportunities to improve product assortment, distribution, and marketing effectiveness.
Lead the development and execution of annual consumer insights and market research plans, including managing budgets, resources, and external research partners.
Design, execute, and analyze qualitative and quantitative research to support new product development, consumer segmentation, and brand positioning.
Provide strategic insights into target consumer motivations, behaviors, and preferences to inform brand strategies and marketing plans.
Translate consumer and shopper insights into actionable strategies to support the marketing and trade marketing teams.
Manage the selection and performance of research agencies to ensure top-tier results and strategic impact.
Support Marketing (Category & MarComm) by developing impactful presentations and selling stories for new items, pricing, promotions, and merchandising strategies.
Build strong relationships with category teams to align insights with business objectives.
Partner with MarComm and trade marketing teams to develop and execute data-driven promotional strategies.
Present findings and recommendations to senior leadership and key stakeholders in a concise and impactful manner.