Consumer Marketing Manager- Hybrid role

Assurant•Miami, FL

1d•$88,000 - $147,000•Hybrid

About The Position

This is a hybrid role in Miami, Florida or Denver, Colorado. Assurant is seeking a Consumer Marketing Manage r to lead customer lifecycle marketing and strategic growth initiatives within our home warranty business. This role is focused on driving renewal conversion, leveraging direct-to-consumer marketing strategies to retain customers and maximize lifetime value. As a strategic partner to internal teams and external clients, you will drive consumer engagement, client program performance, and overall business growth through data-driven insights, cross-functional leadership, and innovative marketing solutions. This is a highly hands-on, individual contributor role for a marketer with a strong background in direct marketing, lifecycle optimization, and customer acquisition-related disciplines. The ideal candidate understands how to influence customer behavior through data, testing, personalization, and compelling offers. B2B marketing experience is not a priority for this role. This opportunity will be an individual contributor role.

Requirements

Bachelor’s degree in Marketing, Business Administration, Product Management, or related field.
A minimum of 8 years of relevant marketing experience, with a strong emphasis on direct-to-consumer, lifecycle, retention, or renewal marketing
A minimum of 5 years of consumer marketing experience across campaigns, promotions, and multi-channel execution.
Demonstrated success in driving renewal conversion and retention performance
Experience in working in a matrixed, fast-paced, dynamic environment.
Demonstrated accountability, urgency, and an ownership‑focused approach in previous roles.

Nice To Haves

Home Warranty or home services industry experience is highly desired.
4 years in product marketing including brand, positioning, promotions, research, and sales support.
Experience in customer, client, and market research.
Proficiency with martech and analytics tools; GA4 preferred experience.
Self-starter with strong accountability, urgency, and ownership mindset.

Responsibilities

Own and optimize renewal conversion strategy across the customer lifecycle, with a primary focus on retention and renewal performance.
Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs.
Build and scale segmentation, personalization, and journey mapping across onboarding, engagement, and renewal moments.
Develop and manage promotions calendars, KPIs, dashboards, and scorecards to measure lifecycle performance.
Conduct A/B and multivariate testing across creative, segmentation, offers, and personalization to improve conversion.
Partner closely with Product, Operations, Data, and Technology improve renewal outcomes and customer experience.
Leverage AI and advanced martech to improve growth, efficiency, and personalization.
Use customer data and insights to drive strategy, optimize performance, and inform recommendations.
Track, analyze and report on campaign performance, identifying trends and improvement opportunities.
Lead research initiatives including message testing, naming, offer placement, and comprehension studies.
Act as SME for retail and home services, marketing research and competitive analysis.
Oversee CRM workflows including campaign development, testing, QA, deployment, and list hygiene.
Ensure compliance, brand consistency, and accuracy across all deliverables.
Align lifecycle and renewal marketing programs with broader business objectives