About the position
The Consumer Marketing Manager is responsible for insulating our base customers and consumers through marketing and communications strategies that drive revenue and retention. This person works cross-functionally to communicate T-Mobile offers, plan changes, and enterprise wide initiatives in a way that is thoughtfully designed and perfectly implemented based on the consumer journey(s) and business objectives. This role is responsible for developing Go-To-Market strategies factoring in market dynamics, consumer experience(s) and journey(s), competitive actions, and company priorities across total Omni channel. This role works with cross-functional teams such as Consumer and Market Intelligence and Insights, Acquisition, Integrated Marketing, Creative, Program Management and Operations to define and implement campaigns supporting the strategic vision. This is an extraordinary opportunity for someone who lives to get results in a fast paced environment. The ideal candidate is detail oriented, agile, strategic yet can implement, analyze, and innovate. Executive presence is required to both present opportunities and results to senior leadership.
Responsibilities
- Complete quarterly offers partnering with operations, supply chain, finance, messaging, product management, analytics, consumer insights, pricing and more.
- Assist with the development and implementation of quarterly marketing plans for the Postpaid portfolio.
- Responsible for seeing opportunities based on competitive landscape, business performance and customer pain points.
- Assists with the management of quarterly business performance including results, preparing contingencies and development iterations of the plan.
- Develop marketing communication materials for senior leadership sharing a customer-centric story.
Requirements
- Bachelor's Degree in related field
- 4-7 years Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods.
Nice-to-haves
- Master's/Advanced Degree (Preferred)
- Strong communications skills by presentation, written and verbal methods.
- Experience in defining and driving go-to-market strategies.
Benefits
- Medical, dental and vision insurance
- Flexible spending account
- 401(k)
- Employee stock grants
- Employee stock purchase plan
- Paid time off and up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service & home internet discounts
- Pet insurance
- Access to commuter and transit programs
