Content and Copywriter Strategist

Vera Bradley • Roanoke, IN

2d

About The Position

The Content and Copywriter Strategist is a creative, detail-oriented writer which brings our brand voice to life across every customer touchpoint. This role blends storytelling with strategy—crafting compelling, engaging, emotional connection, and on-brand messaging and connecting copywriting to business objectives to drive revenue. This role supports business growth across digital, retail, and marketing channels. Preferred location Fort Wayne, IN or New York, NY

Requirements

• High school graduate.
• Bachelors degree in Journalism or Communications or equivalent experience preferred
• 3–5+ years of copywriting experience (retail, fashion, lifestyle, or DTC preferred)
• Strong portfolio showcasing campaign, product, and digital work
• Deep understanding of brand voice development and storytelling
• Ability to balance creativity with conversion-focused writing
• Exceptional grammar, editing, and proofreading skills
• Experience working cross-functionally with design, merchandising, and marketing teams
• A strong point of view with the ability to flex tone by channel
• Strategic thinking paired with attention to detail
• An understanding of customer mindset across seasons (holiday, travel, back-to-school, gifting)
• A collaborative spirit and positive energy
• Appreciation for thoughtful design and the emotional power of storytelling
• Strong interpersonal skills; a team player, positive and innovative thinker; must work well with creative and core team members to achieve client satisfaction
• A high level of initiative with exceptional skills to manage multiple projects simultaneously and set priorities
• Ability to work in a fast-paced environment to support the corporate creative goals and business objectives
• Working knowledge of Microsoft Office software
• Strong Macintosh computer skills with InDesign experience a plus
• Strong sensory skills, such as good eyesight, good hearing, and dexterity
• Ability to operate office equipment, including computers, copiers, fax machines, and phones

Responsibilities

• Writes seasonal campaign messaging that supports product launches and brand initiatives
• Develops headlines, taglines, and storytelling concepts aligned with Vera Bradley’s voice
• Translates print stories and design inspiration into engaging, customer-facing narratives
• Writes product descriptions that highlight function, craftsmanship, and style
• Creates homepage, landing page, and promotional copy
• Develops email marketing content (subject lines, preview text, body copy)
• Supports SMS, paid social, and digital ad copy
• Writes in-store signage and visual merchandising copy
• Supports packaging, gifting messages, and branded collateral
• Contributes to seasonal window storytelling and retail activations
• Collaborates with Social team on captions, content & campaign messaging
• Maintains consistency across organic and paid content
• Helps evolve the brand voice
• Builds collaborative relationships with internal and external partners to support long term success
• Stays current on copy trends and industry developments, proactively identifying opportunities to inform the future copy content

Benefits

• Health Benefits
• Vera Bradley offers a variety of medical, dental and vision programs to meet your family’s health care needs.
• Medical plan options including both a HDHP/HSA plan and a PPO plan
• Dental
• Vision
• Flexible spending accounts
• Survivor Benefits
• Life insurance provides peace of mind for your family should the unexpected happen.
• Employer provided 2X your salary in life insurance
• Accidental Death and Disability insurance
• Voluntary life insurance for you, your spouse and your children
• Income Protection
• If you are unable to work due to illness or injury Vera Bradley provides several programs to protect your income at no cost to you.
• Short-term disability
• Long-term disability
• Retirement Plan
• The Vera Bradley 401k plan helps you accumulate savings for retirement
• 401k with generous company match, immediate vesting (age and service requirement)
• Strong line up of professionally managed funds
• Safe-harbor plan design
• Paid Time Off
• Enjoy generous time off programs.
• Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more
• 9 paid holidays a year
• Paid bereavement leave
• Give Back Opportunities
• Vera Bradley offers the opportunity to serve your community.
• Voluntary Time Off
• Holistic Wellness
• Access to a variety of financial, physical, and mental wellness experts
• Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
• Opportunities for leadership development, skill development and career advancement
• Product Discount
• Generous employee discount on Vera Bradley products
• Ancillary Benefits and Programs
• Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through Aflac

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level