Content & Communication Specialist

University of Colorado

5d • Hybrid

About The Position

The full-time (1.0 FTE) Content and Communications Specialist position serves as the College of Nursing’s specialist in content creation for our website, HubSpot newsroom, emails and campaigns, social media channels, and video storytelling.
The Content and Communications Specialist will work closely with the college’s marketing team, recruitment team, faculty, student representatives, and alumni to source, develop, and execute content for the college’s spectrum of marketing channels, including print, social media, and website. Content created by the Content and Communication Specialist will promote awareness of and boost engagement with the College of Nursing among prospective students, current students, alumni/donors, faculty, and clinic patients. They are also responsible for developing content that aligns with the website to improve the user experience for prospective students, staff, faculty, and patients. The ideal candidate will have an eye for design and effective page layout, be able to write marketing-oriented copy, be detail-oriented, and work well in a team environment. This person will act as a backup to the digital communications/website specialist to edit and update pages on the website when the digital communications specialist is unavailable.

Requirements

• A bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
• One (1) year of professional-level writing and developing content for a higher education organization, non-profit, or news organization.
• Two (2) years of professional-level experience writing and developing content for a higher education organization, non-profit, or news organization.
• Ability to communicate effectively, both in writing and orally.
• Ability to establish and maintain effective working relationships with employees at all levels throughout the institution.
• Outstanding customer service skills.
• Attention to detail and ability to follow instructions and problem-solve if issues arise.
• Willingness to learn new technologies/digital platforms and incorporate them into work product.
• High degree of comfort and curiosity when learning new technology.
• Collaborative work ethic and a team player.
• Ability to give and receive feedback in a thoughtful, constructive, collaborative manner, and effectively apply that feedback to the work at hand.
• Highly organized and dependable; able to multitask, work quickly, and effectively manage numerous deadlines.
• Ability to work across a variety of marketing channels, platforms, and touchpoints.

Nice To Haves

• Experience creating content to include articles, press releases, including writing, editing, and producing for communications platforms such as email, newsletters, magazines, websites, presentations, social media, and other promotional materials.
• Experience with working with brands/products/services to promote growth and impact of said brands/ /products/services.
• Experience in creating content that is relevant and related to cultural trends across the ever-changing, ever-growing landscape of marketing channels, platforms, and touchpoints.
• Experience in conducting marketing research, such as identifying why and how a topic influences our audience and communicating that effectively through copywriting and content.
• Experience in research, from the driest of topics to trending memes and zeitgeists; identifying why and how they matter to our audience; and communicating that effectively through copywriting and content.

Responsibilities

• Story Development/Story Telling (60%25)
• Website Content Development (15%25)
• Email Development and Administration (15%25)
• Social Media (10%25)
• Work with the Director to develop compelling, engaging content for the College’s communication platforms, including email, newsletters, magazines, the website, presentations, social media, and other promotional materials. The content to be created includes emails, written (print) stories, video stories, presentations, and graphics.
• Network among Nursing College staff, faculty, and students to identify and develop stories.
• Network with other Anschutz Medical Campus communicators to collaborate on stories, repurpose content, and share content with their audiences.
• Develop original content and story ideas, interview students and faculty, write and/or script stories, including social posts to promote the content.
• Must be self-motivated, work quickly, and have an eye for detail and accuracy.
• Identify real-time opportunities to connect relevant cultural trends, current news, and online conversations with the people/work/stories of the college and create engaging content that draws our audience into those connections.
• Rewrite existing website copy to align with brand, voice & tone as part of campus website redesign, and write copy for new web pages/assets as dictated by need and creative direction.
• Translate a marketing strategy through content creation.
• Drive audience growth through strategic creation and implementation of original content.
• Integrate content strategies across relevant channels, including web, social, print, and earned media.
• Work with media relations consultant to develop content for pitches (might include video).
• Work with internal video resources to create authentic videos for social media, the website, and pitching. Take photos and shoot videos, interview students and faculty, and edit the stories for use across the college’s media platforms.
• Employ best practices when writing for the web, including search engine optimization.
• Assist in developing content for email journeys for prospective students and alumni.
• Stay current with best practices for new media and social media and adjust writing style to maximize reach.
• Update web content when the CU Nursing Website and Social Media Specialist is unavailable.
• Support the college’s web position by serving as a backup responder on the CU Nursing- webmaster email account and responding to emails from faculty/staff as needed.

Benefits

• Medical: Multiple plan options
• Dental: Multiple plan options
• Additional Insurance: Disability, Life, Vision
• Retirement 401(a) Plan: Employer contributes 10%25 of your gross pay
• Vacation Days: 22/year (maximum accrual 352 hours)
• Sick Days: 15/year (unlimited maximum accrual)
• Holiday Days: 15/year
• Tuition Benefit: Employees have access to this benefit on all CU campuses
• ECO Pass: Reduced-rate RTD Bus and light rail service

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level