Content & Community Coordinator

Apothékary

1d • $45,000 - $55,000 • Remote

About The Position

Apothékary is looking for a strategic and self-motivated Content & Community Coordinator to join our growing team! Reporting directly to our Social Media Manager you will play an integral part in translating our "Nature is Medicine" philosophy into a vibrant, digital-first lifestyle.
You won't just be posting to a feed; you’ll be the voice and face that bridges the gap between our herbal formulas and the daily rituals of our community. We’re looking for a storyteller who can’t help but document the world around them and a connector who genuinely enjoys talking to people. You’ll be the face of our brand in the DMs and the creative engine behind our most viral (and high-converting) content.

Requirements

• The "Creator" Eye: You have a portfolio (or a personal TikTok/IG) that proves you know how to hook an audience in the first 3 seconds.
• Technical Chops: Proficiency in CapCut, Adobe Premiere Rush, or similar mobile editing suites. You know your way around a ring light and a mic.
• Professional Experience: 1-2+ years of work experience in social media and brand marketing. A degree in Marketing, Communications, or a related field is preferred.
• The Balancing Act: A detail-oriented self-starter with a knack for multitasking and the ability to move seamlessly between independent creative sprints and team collaborations.
• Wellness Obsessed: A genuine passion for the health and wellness industry and the power of storytelling.

Nice To Haves

• Previous experience at a high-growth, fast-paced startup.
• Entrepreneurial mindset
• Familiarity with Asana to manage content requests and projects
• Based near NYC preferred. Open to applicants located in major markets.

Responsibilities

• Concept, film, and edit high-energy content (TikTok, Reels, Shorts) that feels native to the platform (roughly 2 videos per day, dependent on a new launch or promo).
• Capture and edit aesthetic photo and video assets specifically for our email newsletters - bringing our herbal rituals to life in our customers' inboxes through GIFs and lifestyle imagery.
• Capture behind-the-scenes moments, events, and day-to-day operations to keep our brand feeling human and transparent.
• Maintain an organized library of b-roll, product footage, and community UGC so our social team always has a bank of "evergreen" content to pull from.
• Partner with the growth team to produce "UGC-style" ads that stop the scroll and drive conversions.
• Identify top-performing organic posts and "remixing" them into high-converting ad formats for our Growth team, ensuring a seamless bridge between organic storytelling and paid performance.
• Brainstorm fresh post ideas and write punchy, brand-aligned copywriting for social captions, ensuring the brand voice is consistent and engaging.
• Own our Instagram Broadcast Channel. This is our "inner circle" - you’ll be responsible for keeping it active with exclusive polls, voice notes, and early-access drops.
• Transition followers from "passive observers" to "active participants" by fostering two-way conversations.
• Moderate comments, answer DMs with personality (no "corporate-speak" here), and identify brand advocates who we should be rewarding.
• Work with Social Media Manager to support the social media calendar, scheduling and publishing content across all social platforms.
• Support Social Team with weekly reporting.
• Execute strategies to grow our community footprint through partnerships, challenges, and outreach.
• Work closely with our Social Media Manager and Influencer Specialist to come up with ways to foster a loyal and engaged community.
• Act as the "eyes and ears" of the company, reporting back on what the community loves, hates, or is asking for next.
• Taking the lead on proactive community outreach, commenting on tagged posts, DMs, engaging with customer stories, and fostering loyalty

Benefits

• Comprehensive health, dental and vision plans
• Monthly paid Mental Health Days in addition to PTO
• Monthly Apothékary product stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level