Content Creator

Sinclair Broadcast Group • Lynchburg, VA

12h

About The Position

Join Sinclair’s Agile Creative Content Engagement Team (ACCET) as our next
Content Creator — a hands-on, idea-driven role where you’ll write, shoot, edit,
and deliver high-quality content across digital, broadcast, and social
platforms. If you love producing impactful commercial, news, and creative
content that resonates with audiences, this is your opportunity to create work
that truly matters.

As an ACCET Content Creator, you’ll bring ideas to life across multiple regional
markets, collaborating closely with project managers, scheduling coordinators,
and creative partners to meet our mission of delivering strategic, high-quality
content that performs.

Requirements

• Strong writing, shooting, and editing abilities
• Ability to create content for digital, social, and broadcast
• Clear communication and strong collaboration skills
• Familiarity with brand guidelines and audience targeting
• Proficiency with professional video equipment and editing tools
• Comfort using project management systems (Workfront is a plus)
• A proactive, feedback-driven mindset

Responsibilities

• Write, shoot, and edit commercial, news, entertainment, and digital materials.
• Tailor messaging and visuals for specific audiences and platforms.
• Shoot and edit segments for local lifestyle show
• Maintain brand and style consistency across all creative.
• Work closely with Project Managers, Scheduling Coordinators, Senior Content Creators, Client Services Leadership and stakeholders to understand goals and expectations.
• Work with News Directors, Digital Leads, Sales Management, Client Services, and Brand Engagement on content direction.
• Engage in regular feedback exchanges to refine and improve work.
• Submit video and graphic ideas that can be shared across markets.
• Track tasks and progress using Adobe Workfront and respond promptly to requests.
• Embrace and embody Sinclair’s core values every day: Love What You Do Live What You Do Embrace What You Do

Benefits

• great benefits
• open door policy
• upward mobility
• strong desire to see you succeed

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed