Content Experience Designer

U.S. Bank • Minneapolis, MN

19h • Hybrid

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description As a Content Experience Designer, you will: Translate business, contractual, technical, and user needs into end-to-end content experiences that are accessible, inclusive, and compliant, while ensuring clarity and consistency across all channels. Design omni-channel content experiences that help customers meet their goals, are empathetic and easy to use, improve customer satisfaction, and drive deeper product adoption. Deliver content that has been validated through experimentation, testing and optimization. Leverage human-centered design methods (design-thinking, service design, research/insights etc.) to plan, create, and present persuasive, engaging, and strategic ideas that influence product roadmaps and demonstrate a solution's potential for success. Perform competitive analysis of direct/indirect competitors and monitor the marketplace for new trends to inform the research and design process. Create and maintain content design within an agile environment and champion the integration of design across the entire release cycle (discover, deliver, and assess). Conform with reusability standards by leveraging and/or expanding the Design System, brand tone and voice guidelines, and established platform capabilities. Manage across Enterprise users to define and deliver product performance goals (e.g., outcomes, customer experience, etc.). Collaborate with design peers and key stakeholders (Marketing, Brand, CX, etc.) to ensure artifacts and deliverables accurately represent and align to the U.S. Bank brand, and create interconnectivity across customer, client, and employee touchpoints for all business segments About the team: The Content Experience Designers at U.S. Bank are a diverse and dynamic group of UX writers, storytellers, content strategists, and information architects dedicated to improving customer experiences through a research-driven, human-centered design approach. The Content Experience Designers collaborate closely with experience designers, product managers, and marketers across the organization to create cohesive, impactful digital experiences. We believe content is more than just information—it’s a powerful tool that can inspire action, build trust and bring clarity where there’s complexity. By embedding content designers early in the design process, we ensure our work is not only user-centric, but also elevates the overall experience, making financial decisions easier and more accessible for the people we serve. As a mature and evolving team, we’re looking for a talented Content Experience Designer eager to stretch their skills, learn new approaches and contribute to meaningful, impactful work. The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days. If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Requirements

• Bachelor's degree, or equivalent work experience.
• User experience design or similar experience.

Nice To Haves

• Craft skills: content strategy, UX writing, storytelling, vision and planning, design thinking, user-centered content design, channel alignment and management, customer experience research, insight and execution, performance measurement and optimization, marketing and analytics.
• Expertise on the critical interdependencies among product model system elements that help and hinder performance; ability to plan and design solutions that synchronize resources to achieve business results using business metrics, key performance indicators design systems, service blueprints, and reusability.
• Demonstrate deep understanding of target customer through internal/external research (e.g., creation of personas, story maps, product chartering/mapping experience).
• Strong collaboration with product managers, software engineers, and agilests to execute product vision and roadmap.
• Facilitation of cross-functional human-centered design sessions to build empathy for users, create alignment on customer pain-points, and to identify continuous improvements for the product roadmap.

Responsibilities

• Translate business, contractual, technical, and user needs into end-to-end content experiences that are accessible, inclusive, and compliant, while ensuring clarity and consistency across all channels.
• Design omni-channel content experiences that help customers meet their goals, are empathetic and easy to use, improve customer satisfaction, and drive deeper product adoption.
• Deliver content that has been validated through experimentation, testing and optimization.
• Leverage human-centered design methods (design-thinking, service design, research/insights etc.) to plan, create, and present persuasive, engaging, and strategic ideas that influence product roadmaps and demonstrate a solution's potential for success.
• Perform competitive analysis of direct/indirect competitors and monitor the marketplace for new trends to inform the research and design process.
• Create and maintain content design within an agile environment and champion the integration of design across the entire release cycle (discover, deliver, and assess).
• Conform with reusability standards by leveraging and/or expanding the Design System, brand tone and voice guidelines, and established platform capabilities.
• Manage across Enterprise users to define and deliver product performance goals (e.g., outcomes, customer experience, etc.).
• Collaborate with design peers and key stakeholders (Marketing, Brand, CX, etc.) to ensure artifacts and deliverables accurately represent and align to the U.S. Bank brand, and create interconnectivity across customer, client, and employee touchpoints for all business segments

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level