Content Marketing Director - Data and Digital

About the position

In this role, you will lead the content strategy and development that positions Vizient as a leading healthcare technology provider, driving qualified leads, nurturing the sales pipeline, and supporting customer retention for the Data and Digital business. Working collaboratively with product marketing, integrated campaign managers, sales, account management, and subject matter experts, you will craft and oversee the execution of high-impact content that educates, engages, and converts business audiences. Your strategic thinking, editorial expertise, and performance-driven mindset will elevate Vizient’s presence and influence in the healthcare technology space.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals, integrated campaigns, and the buyer journey.
• Author compelling campaign narratives and recommend content formats that align with each stage of the buyer journey.
• Collaborate with product marketing, thought leadership, integrated campaign teams, and internal experts to create content that resonates with target audiences and drives measurable results.
• Manage a content calendar that ensures timely production and delivery of high-quality assets such as blogs, whitepapers, case studies, eBooks, webinars, and videos.
• Use data and performance analytics to optimize content for engagement, conversion, and return on investment.
• Ensure brand voice, tone, and messaging consistency across all channels and content types.
• Stay current with industry trends, SEO best practices, and GenAI tools to drive content innovation and efficiency.

Requirements

• Relevant degree in Marketing, Communications, Journalism, English, or a related field preferred.
• 7 or more years of relevant experience in a B2B content marketing role required. (SaaS or high-growth environments; healthcare technology experience preferred).
• Demonstrated success in creating and scaling content strategies that support integrated marketing and demand generation objectives.
• Strong editorial, storytelling, and content production skills across multiple formats and channels.
• Proficiency with SEO tools, web analytics platforms (e.g., Google Analytics, HubSpot), content management systems, and GenAI content creation tools.
• Deep understanding of the B2B buyer journey, with a proven ability to map and optimize content to drive pipeline and revenue.
• Highly organized with exceptional multitasking, prioritization, and project management abilities.
• Proven collaborator with excellent communication skills and a desire for continuous learning and innovation.
• Willingness to travel.
• Portfolio or samples of prior content work required to demonstrate editorial and storytelling capabilities.

Nice-to-haves

• Ability to work a hybrid role (Chicago or Irving, 3 days in office / 2 days remote).

Benefits

• Comprehensive benefits plan
• Incentive eligibility