About the position
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Latin America, Middle East, Europe and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there! We are currently looking for a talented and driven Marketing Executive to join our team in New York. As a key member of the Lalamove US marketing team, you will contribute to all aspects of marketing, including awareness creation, customer acquisition, growth, and retention. Working closely with the Marketing Manager and cross-functional stakeholders, you will play a crucial role in executing marketing strategies and campaigns to achieve marketing excellence in the US market.
Responsibilities
- Support Marketing team in planning and implementing campaigns for users and drivers in US
- Develop and execute retention and loyalty campaigns for users as well as driver recruitment campaigns
- Manage entire campaign workflow, including testing, creative, operational, and reporting
- Use various communication channels such as email, push notifications, in-app popups, and other re-marketing channels
- Manage segmentation strategy for campaign testing and analysis
- Track and optimize campaign performance and monitor competitors' campaigns
- Collaborate with cross-functional teams for campaign strategy planning and execution
- Support marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- Minimum 3 years of working experience in both digital and offline marketing
- Excellent command of spoken and written English
- Familiarity with the local market, consumer preferences, and marketing trends
- Experience in digital content production, website and content management (e.g. hubspot), and measurement metrics (e.g. Google Analytics)
- Proven track record of executing successful marketing campaigns and achieving measurable results
