Content Marketing Lead

Runpod, Inc.

9h • $110,000 - $170,000 • Remote

About The Position

Runpod is pioneering the future of AI and machine learning, offering cutting-edge cloud infrastructure for full-stack AI applications. Founded in 2022, we are a rapidly growing, well-funded company with a remote-first organization spread globally. Our mission is to create a foundational platform for developers to build and run custom AI systems that scale. Join us as we shape the future of AI.
The Marketing team at Runpod sits at the intersection of product, growth, and brand. We're a lean, high-impact group that operates like a startup within a startup—moving fast, experimenting relentlessly, and measuring everything. Our content function is the engine that fuels both our product-led growth (PLG) and sales-led growth (SLG) motions, creating the educational and inspirational materials that help developers and enterprises discover, adopt, and scale with Runpod's platform.
In this role, you'll directly shape how the developer community perceives and engages with Runpod. Your content will be the primary driver of organic acquisition, nurturing prospects through our PLG funnel while also arming sales with compelling assets for enterprise deals. You'll have significant autonomy to experiment with formats, channels, and AI-powered workflows—and your successes will become the playbook for scaling our content operation.

Requirements

• 5+ years of content marketing experience, with at least 2 years in B2B SaaS or developer-focused companies
• Proven track record of building content programs that drive measurable business results (traffic, leads, revenue)
• Strong understanding of SEO fundamentals and experience optimizing content for search
• Experience creating technical content for developer or engineering audiences
• Hands-on experience using AI tools (ChatGPT, Claude, Jasper, etc.) for content production
• Excellent writing and editing skills with strong attention to detail
• Self-starter mentality—comfortable operating with autonomy in a fast-paced, remote environment
• Successful completion of a background check

Nice To Haves

• Experience in the AI/ML or cloud infrastructure space
• Familiarity with generative engine optimization (GEO) and how AI-powered search is changing content discovery
• Experience with PLG content strategies and self-serve product funnels
• Video production or podcast experience a plus
• Technical background or ability to quickly learn and explain complex technical concepts
• Experience managing freelancers, agencies, or building content teams

Responsibilities

• Own the content strategy across PLG and SLG GTM motions, aligning editorial calendars with product launches, campaigns, and market trends
• Develop a content roadmap that serves the full funnel—from awareness and education to consideration and conversion
• Identify high-impact content opportunities by monitoring the AI/ML ecosystem, competitor activity, and community conversations
• Create and oversee production of diverse content formats: technical tutorials, use case deep-dives, comparison guides, video scripts, social content, developer documentation, case studies, and more
• Build and execute a distribution strategy that maximizes reach across search (SEO), social, developer communities (Reddit, Hacker News, Discord), newsletters, and syndication partners
• Optimize content for both traditional SEO and generative engine optimization (GEO) to ensure Runpod surfaces in AI-powered search and discovery tools
• Leverage AI tools and workflows to scale content production—from ideation and research to drafting, editing, and repurposing
• Build repeatable systems and templates that maintain quality while increasing output velocity
• Stay current on AI content tools and experiment with emerging technologies to maintain competitive advantage
• Partner with Product and Engineering to translate technical capabilities into compelling narratives
• Collaborate with Sales to develop content that supports enterprise deals: battlecards, ROI calculators, and solution briefs
• Work with Developer Relations to amplify community content and identify customer stories worth telling
• Define and track content KPIs: organic traffic, engagement, lead generation, pipeline influence, and content-attributed revenue
• Run experiments to continuously improve content performance and iterate based on data

Benefits

• Meaningful equity in a fast-growing company- everyone on the team receives stock options — your impact drives our growth, and you share in the upside.
• Generous medical, dental & vision plans — we cover 100% for all employees and partial for dependents.
• Flexible PTO- take the time you need to recharge
• Most roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communication
• Join a passionate team on the cutting edge of AI infrastructure — where culture, learning, and ownership are at the heart of how we scale.
• $1,200 Home Office & Equipment Stipend- We set you up for success from day one with gear and support to create your ideal workspace

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed