Content Marketing Manager

Allied Solutions LLC • Carmel, IN

1d • Onsite

About The Position

Responsible for the overall quality, diversity and accessibility of educational and promotional content for clients and prospects. Serving as a resource within Allied to bring to market compelling content and thought leadership initiatives that are designed to bolster Allied’s reputation as a thought leader in the markets in which we operate in.

Requirements

• Bachelor’s degree required; or equivalent combination of education and work experience
• 3 -4 years related experience

Responsibilities

• Drive and implement an integrated content marketing strategy that ensures the visibility of Allied Solutions in the marketplace and as a strong partner for existing clients
• Set out clear tactics and a calendar of deliverables year on year to sustain Allied’s role as an industry thought leader
• Liaise with internal and external parties to develop strategic initiatives that will showcase Allied’s expertise in our target markets
• Create and share valuable, relevant, and consistent content to attract and retain a clearly-defined customer profile
• Independently write and edit content pieces for distribution in our key markets on topics and trends shaping our industry
• Work with internal subject matter experts to advance content marketing efforts and create new content areas accessible to our industry
• Develop in-depth knowledge of market trends and competitor activities
• Define, develop and deliver channels for sharing knowledge
• Produce content for a number of media types, including webinars, podcasts, blogs, social media, editorials, client communications, third party media
• Discover new channels of engagement and define how to retain customer interaction/participation and methods of personalization
• Collaborate with other members of the marketing team to execute deliverables in a timely and accurate method using the correct media types
• Track, analyze and report data, and make recommendations born from the data, to enhance strategic goals and align content marketing principles

Benefits

• medical, dental and vision insurance coverage
• 100% company-paid life and disability coverage
• 401k options with company match
• three weeks PTO by the end of the first year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level