Content Marketing Manager

Rock Dental Brands • Rochester, MN

1d

About The Position

Rock Dental Brands, a leading innovator in the Dental Support Organization (DSO) industry has an amazing opportunity to join our marketing team as a Content Marketing Manager. Our team is here to serve our clinics and create marketing strategies to grow our business. We’re eager to find team members who can work both independently and with their team to serve our clinics.

We are seeking a creative, strategically-minded Content Marketing Manager to lead our brand storytelling, social media presence, and content strategy across all digital channels. This role is responsible for developing compelling content that drives engagement, supports our growth initiatives, and nurtures both patient and professional relationships. The ideal candidate will be adept at transforming clinical expertise, community involvement, and internal culture into clear, high-impact stories. If you have a passion for content creation, community building, and data-driven results, this is your opportunity.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Experience in content marketing, social media management, or communications (3+ years).
• Demonstrable experience developing and executing multi-channel content strategies.
• A strong portfolio demonstrating high-quality content generation and storytelling across various platforms.
• Experience monitoring and acting on online reviews, social sentiment, and key marketing metrics (engagement rates, conversions).
• Highly collaborative and able to work with internal and external stakeholders across multiple clinic locations.
• Critical thinker with strong problem-solving and organizational skills.

Responsibilities

• Design and champion the overall content strategy with a focus on brand storytelling, social media engagement, and clinical education to support the entire promotional marketing team.
• Develop and maintain social media content calendars, execute organic posting strategies, coordinate contests, and manage ongoing reporting and analysis.
• Support the development and production of video content and other visual assets for social media and website use.
• Actively collaborate with clinic teams and Practice Managers across all locations to source compelling patient testimonials, success stories, educational content, and community highlights.
• Monitor online reviews, Net Promoter Score (NPS) data, and social sentiment, and work with operational teams to develop and coordinate a clinical action plan for reputation improvement.
• Create and manage a content-driven Retention/Funnel strategy, including content tailored for the patient journey and post-treatment follow-up.
• Support internal culture and communications initiatives. Craft supporting stories for M&A, the Dental Differently value proposition, and recruiting events.
• Manage brand moments, including support for annual events.
• Seek opportunities for brand ambassadors, key opinion leaders, and digital influencers to increase publicity and extend content reach.

Benefits

• Robust Employment Benefits
• We promote a work-life balance
• 401(k) with match after one year
• Paid Time Off
• Holiday pay
• Career Growth

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 11-50 employees