Content Marketing Manager

About the position

As a Content Marketing Manager at Moveworks, you'll craft compelling content that brings the Moveworks story to life. Our AI is changing how companies support employees, empowering them to stay productive by seamlessly connecting them to the right data, workflows, actions, and insights across applications – all through the power of natural language and conversational interfaces. In this role, you'll play a crucial part in building brand awareness for Moveworks by developing high-quality content across multiple channels.

Responsibilities

• Creating engaging demand gen assets, from blog posts to ebooks, that educate and inform our audience
• Crafting compelling content collaboratively across departments that positions Moveworks as a thought leader in the AI space
• Exploring and experimenting with new content formats to reach and resonate with our target audience
• Spearhead the full content lifecycle; ideate, write, edit, and publish high-caliber content
• Prioritize the development of impactful content for our blog and demand generation initiatives
• Forge compelling assets including blogs, guides, and ebooks designed to enhance our brand’s presence
• Ensure a collaborative process with the marketing department to craft content that adheres to brand standards
• Work directly with internal stakeholders to ensure the content meets the needs of our audience
• Promote interdepartmental collaboration with teams like Demand Generation, Sales, Product Marketing, and Customer Success
• Generate content that is both compelling and accurate for a technically inclined audience
• Coordinate with Design and Web Development teams to ensure content is visually appealing and digitally optimized
• Create engaging narratives that clearly convey Moveworks' distinct advantages
• Assist in monitoring and analyzing content performance and event materials

Requirements

• 3+ years of experience in content creation and marketing, preferably in B2B technology or SaaS industries
• Proven track record of developing impactful content that drives demand generation and thought leadership initiatives
• Exceptional storytelling abilities, with a knack for simplifying complex concepts and capturing audience interest
• A proven ability to use creative writing to distill complex topics into compelling content
• Strong team player with the ability to collaborate effectively across departments and levels of seniority
• Experience working closely with Sales and Marketing and Product Marketing teams
• Comfortable working with data to measure content performance and derive actionable insights
• Ability to identify trends and adjust content strategies accordingly

Nice-to-haves

• Previous experience working with high-tech startups or mid-sized SaaS companies
• Familiarity applying SEO best practices
• Familiarity with emerging content creation trends and technologies
• Experience with Adobe Experience Manager (AEM) for web production and Asana for project management

Benefits

• Market competitive salary
• Equity for all full-time roles
• Exceptional benefits
• Commissions or bonus plans for applicable roles