Content Marketing & Research Report Editor

Informa Group . • Boulder, CO

9d • $70,000 - $80,000 • Hybrid

About The Position

This role is based in our 605 Third Avenue, Floor 20-22, New York, NY 10158 We are seeking a dynamic Content Marketing & Research Report Editor to join the License Global media content team. This hybrid role combines traditional content production with strategic content marketing to develop, author and research high-impact whitepapers including our flagship Top Global Licensors report. The successful candidate will drive contact acquisition and audience engagement while establishing themselves as a thought leader in the brand licensing industry.

Requirements

• 3-7 years of experience in content marketing, research or editorial-related roles.
• Proven track record in producing research-based reports, whitepapers or similar publications.
• Strong analytical and survey design capabilities.
• Excellent written and verbal communication skills.
• Experience with content management systems.
• Proficiency in data analysis and visualization tools.
• Knowledge of B2B content marketing and audience development strategies.
• Bachelor's degree in Marketing, Communications, Journalism, Business or related field.
• Strong project management skills with ability to manage multiple deadlines.
• Detail-oriented with commitment to accuracy and quality.
• Collaborative team player with ability to work independently.
• Curious mindset with passion for research and industry analysis.
• Adaptable and eager to learn in a fast-paced environment.

Nice To Haves

• Understanding of brand licensing, consumer products, intellectual property or related industries (or demonstrated ability to quickly acquire expertise) preferred.
• Familiarity with B2B publications preferred.

Responsibilities

• Content Production & Research Lead the development and production of License Global's premium whitepaper reports including the Top Global Licensors, Top Global Licensing Agents, Leading Licensees and more.
• Design, execute and analyze industry surveys to gather market intelligence and insights, all of which inform the whitepaper reports.
• Write comprehensive, data-driven reports that provide valuable insights to the brand licensing community.
• Collaborate with, survey and interview industry experts, central figures and licensing professionals to gather primary research.
• Ensure all content meets the highest editorial standards, provides actionable intelligence and adheres to License Global’s tone of voice and style.
• Maintain editorial standards that reinforce License Global's reputation for trust and integrity.
• Content Marketing & Strategy Collaborate actively with the Global Licensing Group marketing team on content marketing campaigns to maximize report distribution and engagement and deliver against agreed KPIs.
• Advise on supporting marketing materials, including executive summaries, infographics, promotional content, content repurposing, social campaigns and more, including additional formats such as video.
• Optimize content for multiple channels, including digital platforms, email campaigns and event promotion, ensuring SEO best practices for reach.
• Monitor and analyze content performance metrics to continuously improve acquisition and engagement strategies.
• Audience Development Implement strategies to drive quality acquisition and engagement from License Global's core audience of licensing professionals.
• Monitor and evaluate report performance, audience acquisition and engagement pacing against established key performance indicators (KPIs) using Google Analytics, PowerBI and other platforms as needed.
• Collaborate with Vice President, Content & Strategy; Head of Content and event team to further leverage whitepaper reports via live content, networking events, and other audience engagement opportunities as they arise.
• Build and maintain relationships with key industry stakeholders and thought leaders.
• Industry Expertise Develop deep subject matter expertise in brand licensing, consumer products, intellectual property and related business sectors.
• Stay current with industry trends, market developments and competitive landscape.
• Represent License Global at industry events and conferences as a content expert, with potential to contribute to live content at trade show events.
• Contribute to editorial planning and content strategy discussions on the wider License Global content team.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level