Content Marketing Specialist

Roberts Wesleyan University • Rochester, NY

9d • $21

About The Position

The Content Marketing Specialist is responsible for executing content-driven marketing initiatives that support brand awareness, engagement, and enrollment goals. This role focuses on storytelling, content creation, campaign execution, and cross-channel consistency across email, web, social media, and digital campaigns. This position collaborates closely with Enrollment and Operation teams.

Requirements

• Bachelor's degree in marketing, communications, information systems, or related field.
• 2–3 years of experience in digital marketing or CRM/email campaign operations.
• Hands-on experience with Slate CRM is strongly preferred
• Proficiency in campaign management, segmentation, dynamic content, and testing in an email marketing tool or CRM.
• Basic knowledge of Google Analytics, UTM tracking, and campaign attribution.
• High attention to detail, strong organizational skills, and a collaborative mindset.
• Comfort working in a fast-paced, deadline-driven environment with multiple simultaneous campaigns.
• Strong written and verbal communication skills.
• Alignment with the mission of Roberts Wesleyan University and commitment to Christian higher education.

Nice To Haves

• Demonstrated ability to manage complex systems and support cross-functional teams.

Responsibilities

• Create compelling, persona-driven content that presents Roberts programs with a distinct voice and perspective.
• Write enrollment-focused marketing content that builds trust in the Roberts brand and its academic programs.
• Develop content for email campaigns, print collateral, digital ads, blog posts, and web landing pages.
• Write and edit program-specific marketing content across multiple channels including email, direct mail, program pages, social media, and blogs.
• Edit and refine third-party vendor materials such as emails, direct mail, digital/print ads, and landing pages.
• Integrate SEO strategy into content creation by identifying and incorporating relevant keywords before writing.
• Manage marketing projects for Adult & Graduate Enrollment (AGE) and Undergraduate Admissions.
• Coordinate with program directors, recruiters, admissions teams, and web staff to gather content and move projects forward.
• Work with internal departments to translate program expertise into clear, effective marketing content.
• Maintain the master schedule of communications across channels and audiences throughout the year.
• Coordinate integrated marketing efforts with external agencies during high-volume campaign periods.
• Provide feedback and direction to the enrollment marketing agency on emails, direct mail, ads, images, and landing pages.
• Support marketing initiatives for both Adult & Graduate programs and Traditional Undergraduate admissions.
• Develop and execute marketing tactics that support enrollment goals, including email, direct mail, digital campaigns, events, social media, and college fairs.
• Partner with admissions and academic departments to identify program marketing goals and growth opportunities.
• Develop and manage a content schedule for print collateral and other program marketing materials.
• Create and manage email communications using platforms such as HubSpot and Slate.
• Update undergraduate admissions web pages and program content in collaboration with the web team using Umbraco.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level