Content Marketing Specialist

Givelify • Dallas, TX

4h

About The Position

Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to nearly 2 million generous donors, we’ve helped more than 75,000 nonprofits and places of worship raise over $6 billion. Together, they’re changing their world with kindness and generosity.
Inc. 5000, the Stevies® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters.
Make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits.
We are seeking a Content Marketing Specialist to join our growing marketing team and help our giving community put more good into the world through high-quality, strategic content. This role blends strong writing and editing skills with content strategy, SEO, AEO, and performance measurement.
You’ll create and optimize content across channels that our giving community finds engaging, relevant, and valuable, collaborate closely with cross-functional partners, and use data and feedback to continuously improve content impact and effectiveness.
You’ll be part of the Content team within Marketing, reporting to the Content Marketing Manager and working closely with Creative, Customer Marketing, Product Marketing, Brand, and other cross-functional teams.

Requirements

• Bachelor’s degree in marketing, communications, journalism, English, or a related field
• 3-5 years of experience in content marketing, content strategy, or a related role
• Strong writing and editing background across persuasive, technical, and other content types
• Working knowledge of SEO best practices and familiarity with tools like SEMrush or Moz
• Experience using analytics tools like GA4 and Google Search Console to evaluate content performance
• Familiarity with CMS platforms like WordPress and/or Webflow, and marketing collaboration tools like Jira, Confluence, and Slack
• Understanding of basic marketing principles and content strategy fundamentals
• Experience working cross-functionally and incorporating stakeholder feedback

Responsibilities

• Own the successful development and execution of content deliverables that support various marketing and business goals
• Create content that drives measurable outcomes, including traffic growth, engagement, and campaign performance
• Develop content that effectively communicates Givelify’s value proposition to customers and consistently reflects our brand voice and tone
• Optimize content for search and AI discovery, improving visibility, domain authority, and performance over time
• Apply Givelify’s core content frameworks to create clear, consistent, and high-impact content across channels
• Support campaigns and content strategies by executing high-impact, on-time content
• Report on and evaluate content performance using defined KPIs and basic analytics
• Write, edit, refresh, and optimize content across formats including blogs, emails, presentations, and campaign assets
• Conduct keyword research, SEO audits, and content updates to address gaps and opportunities
• Apply a customer-first mindset to content creation, ensuring messaging reflects the real needs, motivations, and challenges of Givelify’s giving community
• Load, manage, and optimize content in our CMS platforms
• Partner cross-functionally to lead stakeholder review sessions, gather input, and incorporate feedback to move work forward
• Manage content workflows, document processes, and proactively communicate progress to stakeholders
• Collaborate with the Creative team to scope and request design assets
• Interview internal and external experts, members of our giving community, and stakeholders to develop compelling stories
• Assist with content planning, campaign execution, and content performance reporting

Benefits

• competitive pay
• full benefits
• flexible PTO
• opportunity to put passion and purpose front and center

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level