About the position
We are seeking a creative and strategic Content Marketing Specialist with a focus on social media and video to enhance our brand presence and member engagement. This role is responsible for developing and executing content strategies across social media and digital platforms, while producing engaging multimedia content that supports product and service promotion, financial education, and community outreach. The ideal candidate is a versatile and skilled storyteller who can manage content planning, creation, and performance analysis, all while ensuring alignment with brand guidelines and regulatory standards. This position works closely with internal teams across departments to ensure messaging is consistent, accurate, and aligned with organizational goals.
Responsibilities
- Develop and manage a comprehensive social media strategy that enhances brand awareness, deepens community engagement, and promotes credit union products and services.
- Create and publish original multimedia content (including copy, photos, graphics, and video) for platforms such as Instagram, Facebook, LinkedIn, TikTok, and emerging digital channels.
- Foster an active and responsive online presence by engaging with members and followers through comments, messages, and community interactions.
- Collaborate with internal teams and external vendors to plan and produce educational, promotional, and community-focused content that supports key campaigns and initiatives.
- Lead the ideation, scripting, and production of short-form and long-form videos for use across social media, websites, and other marketing channels.
- Track performance metrics and KPIs to evaluate content effectiveness and continuously optimize based on data, industry trends, and platform best practices.
- Ensure all content adheres to brand guidelines, compliance standards, and regulatory requirements relevant to the financial services industry.
- Contribute to broader content marketing efforts by supporting blog posts, email marketing, digital advertising, and cross-channel campaigns as needed.
- Perform other related duties as assigned to support the success of the Marketing department and the credit union’s mission.
Requirements
- Bachelor’s degree in marketing, communications, advertising, journalism, or equivalent experience.
- Minimum of three years of experience in marketing, content marketing, social media marketing, digital marketing, or advertising.
- Knowledge of credit union products and services.
- Knowledge of social media and video platforms.
- Understanding of sales and promotion techniques.
- Familiarity with local marketing vendors.
- Strong interpersonal skills.
- Strong writing skills.
- Strong organizational skills.
- Ability to manage multiple projects at a given time.
- Excellent organizational and analytical abilities.
- Excellent software and technical troubleshooting skills.
- Ability to operate computer applications.
- Familiarity with project management software.
- Ability to use social media management tools.
- Ability to use video editing software.
- Ability to use graphic design tools and supplies.
