Content Marketing Strategist

Rise At Seven • -, NY

5d • $75 - $85 • Hybrid

About The Position

As a Content Marketing Strategist, you are the leader of your accounts. You’re adept at developing, selling in, managing, and evaluating content marketing campaigns and ongoing activity for a number of clients, with whom you will build strong relationships and trust. You have a good commercial IQ and you understand how to manage agency profitability and client budgets. You will most likely have a minimum of three years’ experience agency side, with some experience in PR or content as well as a good understanding of SEO and social media platform operations.

Requirements

• A minimum of three years’ experience agency side
• Experience in PR or content
• A good understanding of SEO and social media platform operations
• Commercial IQ
• Understand industry analysis and know trends in PR & wider popular culture
• Be able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaigns
• Writing press releases
• Leading strategy on media lists
• Understand what stories and content the press like to cover
• Be aware of what competitors are doing to land links and media placements

Responsibilities

• Onboarding clients into PR & content, making budget and KPI recommendations and roadmap creation
• Manage the client accounts plan for our content campaigns and reactive PR service
• Drive and own the performance of your accounts. You are responsible for hitting KPIs and retaining clients
• Created detailed reports on search performance and work externally, proving ROI to clients
• Communicate directly on calls and via other comms with our clients, keeping them informed, educated and excited
• Ask killer questions to know the brief inside out and set KPIs for the PR, social & content teams
• Report on PR, social & content performance internally to the VP of Content Marketing
• Work to improve client performance and deliver regular high-quality results for brand, SEO, PR and social (whatever the KPI)
• Manage the workload of execs who are working on your accounts making sure they are completing tasks/outreach
• Train, supervise, direct and sign off campaign execution angles, and releases for your accounts, providing feedback to help execs perform better each time
• Pulling your account team together to dream up, design, develop and deliver campaigns
• Own campaign ideation and brainstorming, working closely with the creative team to deliver top-tier campaign ideas to clients
• Own reactive campaign ideation and strategy, providing creative ideas to land our clients into current news moments
• Understand how we can deliver bigger than just links
• Be able to craft stories that generate interest from multiple areas from PR to social
• Understand industry analysis and know trends in PR & wider popular culture - creating thought leadership to market the agency
• Be able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaigns
• Writing press releases
• Leading strategy on media lists, creating a detailed approach to outreach for execs to follow that will lead to successful campaigns
• Ensure our PR sell-in tactics are successful
• Understand what stories and content the press like to cover
• Be aware of what competitors are doing to land links and media placements
• Spot opportunities to deliver above and beyond the link target or spot new hooks
• Make it your mission to help support the execs to turn around struggling campaigns
• Working on new business for the agency and running pitches to drive revenue
• Drive agency culture through your everyday work and engagement with others in the team
• Support the wider team in training junior team members
• Contribute to creating and improving operational processes within the PR & social team
• Line manage junior team members where required
• Contribute to agency and campaign marketing

Benefits

• A salary of $75-85K depending on experience
• A generous vacation allowance + public holidays
• Vacation loyalty program
• Work from anywhere for up to 1 month
• Your Birthday off
• Christmas and New Year office shut down
• Access to health care cover
• Company 401(k) program
• Enhanced maternity and paternity leave program
• Flexible and hybrid working
• Bucket list scheme - an opportunity to experience a life dream!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed