About the position
Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU's mission, vision, and leadership standards. This position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials on or before June 20th, 2025. The content marketing writer creates, writes and edits branded copy for a variety of audiences across print and digital channels including email, web, print, social media, texting campaigns and advertisements. Using the appropriate brand voice and tone based on audience, channel and marketing strategy, the writer shapes CMU's brand narrative to engage readers and inspire them to take action - to visit CMU, further explore the university's web presence, request information, apply for admission and enroll. In addition to developing content, a primary responsibility of this position is to engage the campus community in brand building and brand advocacy. This will include assisting in brand trainings and being a brand resource for content producers across campus. This position reports to the Associate Director of Integrated Marketing and collaborates with graphic designers, communications coordinators, college marketing coordinators, and other University offices as needed. The ideal candidate will be able to deliver branded content on deadline in a fast-paced environment.
Responsibilities
- Researches the needs, tendencies, and trends of audiences including high school students, transfer students, parents, guidance counselors, nontraditional students and online learners.
- Creates written content to successfully execute integrated marketing/communication campaigns.
- Creates written content for print, email, web, social media and advertisements.
- Participates in content strategy sessions.
- Contributes to building brand voice and tone.
- Maintains consistency in the University's brand and message throughout all communications.
- Proofs and edits others' writing for both brand and AP style.
- Performs other duties as assigned.
Requirements
- Bachelor's degree or equivalent years of professional experience, preferably in public relations, communications, marketing, journalism, English or a related field.
- One year of experience in producing written content for marketing/communication campaigns, advertisements and/or web.
- Excellent written communication skills and strong attention to detail.
- Diverse writing and editing experience with demonstrated success in marketing writing.
- Exceptional grammar, spelling and proofreading skills.
- Demonstrated knowledge of best practices related to email marketing and communications.
- Demonstrated ability to effectively communicate a complex process to new audiences.
- Ability to complete multiple simultaneous projects within a deadline.
- Knowledge of AP style.
Nice-to-haves
- Experience producing branded marketing/communications copy.
- Familiarity with SEO best practices.
- Experience in writing for web, social media and digital and print advertisement.
Benefits
- Access to a nationally recognized wellness program.
- Health care and benefits that exceed regional, state and national norms.
