Content Publicity Coordinator

Roku • Santa Monica, CA

6h • $68,000 - $76,000 • Hybrid

About The Position

This role will support and execute strategic press campaigns for Roku's Content portfolio including Roku Originals, The Roku Channel, Roku’s sports initiatives, and Howdy — Roku’s newly launched subscription-based service. The ideal candidate is a strong writer and strategic communicator with an understanding of the media landscape, exceptional organizational skills, and the ability to manage multiple projects in a fast-paced entertainment environment.

Requirements

• Studio or agency experience preferred; 2 years industry experience otherwise
• Enthusiasm for and a pulse on pop culture
• Exceptional writing and communication skills
• Maturity to engage with talent and talent representatives on behalf of Roku
• Managing sensitive information and communications with high discretion while maintaining accessibility

Responsibilities

• Execute and support integrated publicity campaigns across broadcast, trade, radio, and digital media in support of Roku Originals
• Draft and distribute press materials including press releases, blog posts, etc. to secure impactful coverage for Roku’s Content business
• Oversee all collateral materials including coverage reports, go-to-market decks, and campaign recaps to support both internal stakeholders and external partners
• Provide executive communications support, including preparation and briefing for media interviews
• Lead partner communication as it relates to FAST channels and sports licensing deals
• Serve as a central communicator/liaison across talent, agency partners, production studios, agents, and internal executives
• Coordinate press initiatives and experiences including mailers, set visits, etc
• Support internal and external industry events including film festivals, screenings, and client events
• Partner cross functionally with marketing, social, and content programing teams to ensure alignment across all launches
• Participate in overall PR planning and strategy ideation as it relates to Roku’s content business
• Coordinate and oversee press events featuring Roku Originals talent, including managing travel logistics, organizing glam/styling needs, overseeing budgets, and handling on-site execution

Benefits

• health insurance
• equity awards
• life insurance
• disability benefits
• parental leave
• wellness benefits
• paid time off
• global access to mental health and financial wellness support and resources
• healthcare (medical, dental, and vision)
• accident
• disability
• commuter
• retirement options (401(k)/pension)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed