Content & Social Media Lead

MLabs • New York, NY

5h • $100,000 - $140,000 • Onsite

About The Position

We are hiring on behalf of our client, the leading accelerator for crypto founders, they have backed over 300 startups since 2020—including industry leaders like Rain, Synthetix, and Pendle—now collectively valued at over $10B. They are looking for a Content & Social Media Lead to take over their digital presence and content engine with one primary mission: driving high-quality applications from the next generation of visionary founders.
Reporting directly to the co-founder, you will be the voice of the organization. You won't just be "posting"; you’ll be turning raw material—founder wins, cohort data, and community memes—into a high-growth distribution machine. In this role, you will move fast, experiment often, and own the narrative.

Requirements

• Crypto-Native: You understand the culture, the tech, and the language. You can write like an insider.
• Exceptional Writer: You have a "taste" for what is sharp, crisp, and high-clarity. You know how to avoid "cringe" while taking calculated risks.
• High Agency: You don't wait for a brief. You find the story, pull the thread, and ship.
• AI Proficient: You use modern AI tools to move 10x faster without ever letting the output sound robotic.
• Platform Expertise: Proven ability to grow audiences on X and expand beyond the crypto bubble.
• Location: Ability to work on-site in NYC.

Nice To Haves

• A strong creative network in NYC (video, photo, editing).
• 5–10 links to original content (threads, essays, or landing pages) that show a unique voice.
• Experience in content-heavy roles at top protocols, funds, or high-growth startups.

Responsibilities

• Platform Ownership: Managing their presence on X and LinkedIn, including voice, cadence, and growth strategy.
• Content Creation: Transforming internal data, stories, and "Good Game" content into high-performing threads, clips, and short-form video.
• High-Leverage Copywriting: Writing and refining copy for their website, lifecycle emails, event communications, and DAO updates.
• Systems Management: Running a streamlined content calendar with clear pillars and repurposing workflows, managing contractors as needed.
• Data-Driven Iteration: Tracking intent signals (DMs, application starts) and doubling down on what works.

Benefits

• Competitive Compensation: $100k–$140k base salary + 0.1%–0.2% equity (depending on experience).
• High-Impact Environment: Work in a small, high-trust team alongside alumni from Meta, Coinbase, and YC.
• Network: Direct access to the most ambitious founders in the world and backing from top-tier venture firms like Founders Fund and Multicoin.
• Career Acceleration: Your work will directly shape how the next generation of founders discovers their ecosystem.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed