About the position
The Content Specialist is responsible for the implementation, monitoring and optimization of Destination Cleveland’s digital content marketing strategies for the website, email communications and other digital platforms. Under the direction of the Sr. Manager, Content, the Content Specialist should strive above all else to foster appealing materials that will attract and retain traffic through targeted channels. The Content Specialist is responsible for ensuring that Destination Cleveland’s content initiatives are inclusive and reflective of Cleveland’s diverse communities (communities of color, LGBTQ+ individuals, people with disabilities, etc.) through daily implementation while continually optimizing its success with innovative formats, data and lessons learned.
Responsibilities
- Assists in the creation of the organization’s content strategies that seek to engage, inspire, educate and entertain audiences.
- Coordinates Digital Team projects including timelines, plans, task prioritization and internal communication.
- Develops and implements creative and inclusive content to promote diverse neighborhoods and communities.
- Maintains website content via a content management system, ensuring content and imagery is updated, relevant and accurate.
- Monitors key performance indicators (KPIs) to analyze and optimize effectiveness.
- Produces content that embodies the voice of the Cleveland brand.
- Manages a diverse editorial team of freelancers.
- Maintains the content calendar.
- Researches and stays up to date on digital content marketing best practices and trends.
- Collaborates with other teams to facilitate the production of content that aligns with organizational goals.
- Partners with other Content teammates to fill gaps in work areas during high-volume content needs.
- Assists with Destination Cleveland events as needed.
- Performs other duties as assigned.
Requirements
- Minimum of 2-5 years of content marketing (or related) experience.
- Proficient in AP Style writing and editing.
- Proficient in data analysis using Google Analytics.
- Proficient technology application skills: Advanced MS Office.
- Familiarity with Search Engine Optimization (SEO).
- Familiarity with content management systems, Kentico preferred.
- Familiarity with digital asset management systems.
- Possess expert-level written communications skills.
- Possess above-average editing skills.
- Possess strong verbal communications skills.
- Strong project management skills and ability to prioritize and manage multiple projects.
- Proven problem analysis and resolution skills.
- Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
- Must be flexible and resourceful.
Nice-to-haves
- Ability to frequently work flexible hours, including evenings and weekends.
- Proficiency in social and digital marketing.
- Outstanding organizational skills.
- Strong team player.
- Ability to work independently.
- Ability to influence without authority.
- Familiarity with the Cleveland area.
- Knowledge of the internet.
- Ability to set priorities and meet deadlines.
Benefits
- Salary Range: $56,414 – $70,517
- Annual Bonus Potential: 4%
- Hybrid schedule with a minimum of three (3) days in-office each week.
