Conversation Rate Optimization Consultant

Right Side Up•Austin, TX

About The Position

Weâre seeking freelance Conversion Rate Optimization (CRO) Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who are passionate about improving user experiences and driving measurable impact through testing, analysis, and experimentation. Projects may include auditing conversion funnels, developing testing roadmaps, running A/B and multivariate tests, and optimizing user journeys across web and mobile. Contract engagements typically range from 10â40 hours per week.

Requirements

Strong foundation in CRO, experimentation, and user behavior analysis
Experience designing and executing A/B or multivariate tests
Familiarity with experimentation and analytics tools (e.g., Optimizely, VWO, Google Analytics, Hotjar)
Ability to form hypotheses and prioritize tests based on potential impact
Understanding of UX/UI principles and their impact on conversion
Strong analytical skills and attention to detail
Ability to communicate results and insights clearly to stakeholders
Comfort working across different industries, products, and customer journeys

Nice To Haves

Experience with personalization and dynamic content strategies
Familiarity with statistical significance and experiment design
Experience in high-growth startup environments
Experience supporting both strategic planning and hands-on execution

Responsibilities

Analyze user behavior and conversion funnels to identify drop-off points and opportunities for improvement
Develop and execute A/B and multivariate testing programs
Create testing roadmaps aligned to business goals and hypotheses
Partner with design, product, and engineering teams to implement experiments
Optimize landing pages, product pages, and key conversion flows
Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on-site experiences
Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions
Report on test results and translate findings into actionable recommendations

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