Coordinator, Wrangler Marketing

About the position

The Wrangler Traditional Marketing Coordinator will work closely with the Traditional Marketing Manager to coordinate activities in support of the traditional business unit. This hands-on role will be responsible for leading seasonal sell in, consumer marketing campaigns, photoshoots (both lifestyle, sell in and ecommerce), leading development of executional support for key retailers across both men's and boy's apparel. They will support the overall strategic goals and objectives of the Wrangler brand.

Responsibilities

• Leads the development of seasonal retail needs for sell in and sell through, including briefing creative and copy teams on materials needed for key account meetings and new product launches.
• Leads the development of retailer and consumer facing marketing asset development, including defining the strategy, writing creative briefs, project management of creative development and photoshoot production.
• Guides the overarching direction for ticketing needs, coordinating daily correspondence with internal teams, outside agencies and vendors, sales, merchandising, and Kontoor legal.
• Assists Manager with budget management, including running monthly budget reports and processing estimates, PO's and invoices in a timely manner.

Requirements

• Integrated brand marketing experience.
• Retail knowledge and experience, both brick and mortar and online.
• Experience with image-driven brands or products within the apparel space.
• Experience with photoshoot production is a plus.

Nice-to-haves

• Educational concentration in marketing.

Benefits

• Comprehensive benefit package.
• Competitive benefits program providing choice and flexibility.
• Resources to support physical, emotional, social, and financial wellbeing.
• Discounts on apparel.
• Four weeks of Paid Parental Leave for eligible new parents.
• Flexible Fridays.
• Tuition Reimbursement.