Copywriter

Travel + Leisure Co. • Orlando, FL

1d

About The Position

We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide. The Copywriter is a creative executor, wordsmith, and grammar guru who ensures our verbal identities permeate in all our customer storytelling and marketing communication deliverables. Key responsibilities include development of all forms of digital and print content including banner ads, blogs, social media posts, magazine articles, scripting video, paid search, and emails. The person in the role understands that customers’ time is limited as well as the balance of great storytelling. They champion both the art and science of SEO and Associated Press guidelines. Reporting to the Content Manager, this creative associate delivers cutting-edge ideas, fresh marketing copy, and innovative narratives for various customers across our nearly 20 global brands.

Requirements

• Bachelor’s degree in journalism, communications, public relations, social media, or marketing
• Strong knowledge and understanding of content execution within marketing, web, digital and traditional print.
• Strong knowledge of brand storytelling and architecture as well as integrated content marketing
• Understanding of branding practices and structure.
• Organizational skills that include ability to confidently and gracefully prioritize multiple projects under time constraints, including ability to self-manage time and meet expected deadlines within the hours allocated.
• Excellent verbal, written, and presentation skills.
• Passionate attitude with willingness and enthusiasm to own your own growth.
• General knowledge of editorial space, Associated Press style, social media strategies, and integrated marketing
• Experience in Adobe Creative Suite, Apple Programs, Microsoft Office Suite
• Experience in the implementation of brand architecture including voice and tone as well as website publishing, UX, QA, SEO, and metadata
• 1-2 years' experience in marketing, brand, creative agency, or an in-house agency
• Proven experience working with teams on large-scale, long-term projects
• Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

Nice To Haves

• Prior experience within travel & hospitality a plus
• Knowledge of marketing and digital experiences

Responsibilities

• Delivers compelling storytelling and creative messaging that inspires customer action, engagement, and loyalty
• Creates headlines, CTAs, hashtags, manifestos, and body copy
• Supports key message documents and guides copywriting best practices to deliver the best marketing content solutions which align with business strategies and objectives
• Optimizes magazine and other editorial content for digital channels including social media, blogs, and online publications
• Ensures grammar and tone across multiple platforms including email, web, video, social, and throughout the customer journey
• Collaborates with designers, brand managers, and other stakeholders to deliver strong copy that meets our strategic and tactical goals
• Monitors industry trends and content development best practices to influence the team
• Champions SEO and metadata best practices for all content deliverables
• Safeguards marketing copywriting and editorial processes to ensure channel collaborators’ content meets business objectives and campaign goals and feels on brand across channels

Benefits

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level