About the position
The Director, Corporate Marketing is a key leader responsible for shaping and activating UNFI's brand to support enterprise strategy and deliver measurable business results. Leading a team of creative and strategic marketing professionals and vendors, this leader ensures UNFI's brand positioning is clear, compelling, and consistently applied across all touchpoints. This role works hand-in-hand with Corporate Communications to drive an integrated, campaign-based approach that delivers a steady flow of coordinated marketing and communications programs. Together, Marketing and Communications build and execute campaigns that highlight UNFI's narrative (Better Food. Better Future.) and reach key audiences (customers, suppliers, associates, partners, and shareholders), balancing major company milestones with ongoing and timely content that supports the business. The Director will oversee brand governance, creative development, campaign development, digital platforms (including UNFI.com), and required cross-functional projects to deliver results that drive UNFI's narrative and its strategy.
Responsibilities
- Define and evolve UNFI's brand positioning to reflect company strategy and industry leadership.
- Develop and maintain brand guidelines, visual identity, asset library, and messaging frameworks to ensure consistency across all teams and channels.
- Co-lead the development and management of a single, integrated editorial and campaign calendar with Corporate Communications, aligned to business priorities and audience needs.
- Lead joint planning sessions to set focus areas and manage resources effectively.
- Direct the execution of company-wide marketing programs, including strategic events, digital experiences (e.g., UNFI.com), branded content, and owned/paid campaign strategies that drive business growth and expansion.
- Guide a team of designers, writers, and agency partners in bringing strategy to life through engaging creative assets.
- Establish and manage shared briefing processes and cross-team creative reviews to deliver clear, cohesive, and impactful storytelling.
- Oversee the creation of templates, playbooks / guides, and assets that scale content efficiently across channels.
- Build, coach, and inspire a high-performing team of marketing and creative professionals.
- Foster a collaborative, accountable, and innovative team culture, grounded in a growth mindset.
- Ensure resources align with business priorities and support ongoing growth and development.
- Build and maintain governance models and routines that enable efficient, repeatable delivery of integrated campaigns in partnership with Corporate Communications.
- Develop and use shared measurement frameworks to track campaign performance, brand impact, and stakeholder feedback.
- Champion continuous improvement using data-driven decision-making and lean marketing practices.
Requirements
- Bachelor's degree in marketing or related field.
- MBA is preferred.
- 10+ years of progressive experience in marketing leadership roles, including 2+ years managing people and cross-functional teams.
- Experience in brand strategy, creative development, digital marketing, and integrated campaigns required.
- Experience leading people and building inclusive, high-performing cultures where associates are inspired to reach their full potential.
- Strategic thinker with a record of driving measurable marketing impact.
- Exceptional communication and presentation skills, with strong executive presence.
- Skilled collaborator able to influence and align stakeholders across a complex organization.
- Operationally strong, with experience managing budgets, processes, and external partners.
- Proficiency with marketing technology, digital platforms, and creative tools (PowerPoint, Excel, Adobe preferred).
- Good judgment is required for this position as there may be times when direct supervision may not be immediately available.
