Creative Brand & Visual Design Manager

Tropicana Building IIEl Paso, TX
1d$20 - $30

About The Position

Tropicana Properties is seeking a highly skilled and creative designer to help shape and elevate our visual brand presence across all platforms. This role goes beyond production design. We are looking for someone who can own and refine our visual identity, guide creative direction, and collaborate with the Marketing Director and cross-functional teams to ensure every piece of communication reflects who we are as a company. The ideal candidate is a strong designer first — someone with exceptional taste, attention to detail, and the ability to execute across print, digital, video, and social media — while also understanding how visual communication supports leasing performance, recruiting, brand awareness, and company growth. A degree is not required. A strong portfolio and demonstrated experience matter more.

Requirements

  • 2+ years of professional design experience (in-house or agency preferred)
  • Strong portfolio demonstrating brand development, campaign design, and multi-platform work
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Experience with video editing and short-form content creation
  • Strong typography and layout skills
  • Ability to manage multiple projects in a fast-paced environment
  • Valid U.S. driver’s license
  • Valid vehicle insurance
  • Eligible to work in the United States

Nice To Haves

  • Bilingual (English/Spanish) preferred
  • A bachelor’s degree in design, communications, or a related field is welcome but not required. Candidates with equivalent professional experience and a strong portfolio are encouraged to apply.

Responsibilities

  • Maintain and elevate Tropicana’s visual identity across all platforms
  • Ensure brand consistency across digital, print, signage, property marketing, and internal communications
  • Contribute to the ongoing evolution of brand standards and creative direction
  • Develop high-quality designs for marketing materials, campaigns, presentations, and property-level needs
  • Conceptualize and produce engaging video content for platforms such as TikTok, Instagram, and YouTube
  • Create visually compelling graphics tailored for social media, recruiting, leasing campaigns, and events
  • Apply strong typography, layout, and visual hierarchy principles to all materials
  • Collaborate with a Marketing Director lead to align creative execution with overall strategy
  • Partner with operations, HR, and leadership teams to understand objectives and translate them into strong visual solutions
  • Incorporate feedback effectively while protecting brand integrity
  • Capture and edit photography for use in marketing campaigns and digital platforms
  • Maintain consistent visual tone across images and video content
  • Prepare files for print production and ensure quality control
  • Manage multiple projects simultaneously while meeting deadlines
  • Stay current with design trends, tools, and emerging technologies
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