Creative Lead

National Vision•Duluth, GA

10d

About The Position

At National Vision we believe everyone deserves to see their best to live their best. We help people by making quality eye care and eyewear more affordable and accessible. National Vision is one of the largest optical retail companies in the United States with over 1,200 stores. We operate four retail brands: America’s Best Contacts & Eyeglasses, Eyeglass World, and Vista Optical inside select Fred Meyer stores and on select military bases. We offer an innovative culture where training is a priority, hard work is praised, and career growth is a reality. We are hiring for a Creative Lead to join our growing team! Job Description The Creative Lead ensures brand strategy is translated into compelling, consistent, and high-quality creative expression across campaigns and customer touchpoints. This role partners closely with the Brand Director to support key seasonal selling periods, operational priorities, and marketing initiatives, delivering brand-right creative that reflects the brand's purpose and promise. What Would You Do? The Specifics. Translate brand strategy and briefs into creative concepts and executions for their assigned brand(s). Provide hands-on creative direction and design to support seasonal selling periods. Partner closely with the Brand Director on priorities and success criteria. Guide and review creative work to ensure quality and brand consistency. Collaborate with agency partners to provide direction and feedback. Apply brand guidance to in-store and operational creative needs. Partner with Media, CRM, Content Production, and Consumer Insights. Steward brand visual identity and standards. Incorporate performance learnings to improve creative effectiveness.

Requirements

6+ years of related experience in brand marketing, creative development, or integrated marketing communications. (Required)
3–4 years of experience in an agency environment. (Required)
3+ years of in-house brand or marketing experience, working directly with internal stakeholders and business teams. (Required)
Experience translating brand strategy into creative concepts and marketing executions.
Experience working closely with creative agencies and cross-functional marketing teams.
Strong understanding of brand governance, visual identity systems, and creative quality standards.
Four-year college degree or equivalent experience in Business, Marketing, Operations, Design, Communications, or a related field. (Required)

Nice To Haves

Copywriting experience.
Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)

Responsibilities

Translate brand strategy and briefs into creative concepts and executions for their assigned brand(s).
Provide hands-on creative direction and design to support seasonal selling periods.
Partner closely with the Brand Director on priorities and success criteria.
Guide and review creative work to ensure quality and brand consistency.
Collaborate with agency partners to provide direction and feedback.
Apply brand guidance to in-store and operational creative needs.
Partner with Media, CRM, Content Production, and Consumer Insights.
Steward brand visual identity and standards.
Incorporate performance learnings to improve creative effectiveness.