Creative Marketing Manager

Wellness House • Hinsdale, IL

just now • $67,000 - $74,500 • Hybrid

About The Position

The Creative Marketing Manager is responsible for developing and executing marketing strategies while producing high-quality visual and written content that engages participants, donors, volunteers, healthcare providers, and community partners. This position tailors strategies and materials to the unique needs of each audience, ensuring communications are compelling and aligned with organizational goals.

Highly design-focused, this role requires proven excellence in visual storytelling, photography, digital and print collateral production, copyediting and proofreading, and organic social media management. The Creative Marketing Manager also maintains the organizational website, develops engaging cross-platform content, and ensures consistency of brand and messaging.
Working independently and collaboratively across departments, this position tracks the marketing budget and supports the Director of Marketing and Communications in annual planning, while continually monitoring and optimizing tactics in real time.

Requirements

• Requires a Bachelor’s degree in marketing, communications, graphic design, or related field plus a minimum of 2 years of professional creative marketing experience OR equivalent, relevant work experience in lieu of degree for a minimum of 7 years of professional creative marketing experience required.
• Experience with photography and photo editing for marketing purposes.
• Strong experience managing organic social media strategy, content creation, content calendars, and audience engagement. Knowledge of Hootsuite a plus.
• Experience with project management tools (Monday.com and OneNote a plus).
• Website management experience (WordPress preferred).
• Experience with email service provider platforms required (Constant Contact preferred).
• Proven excellence in graphic design, layout, and visual storytelling, with advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Canva required. A portfolio of recent design work is required with application.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) required.
• Basic video editing skills required to produce short-form content for social media and digital storytelling.
• Excellent writing, editing, copyediting, and proofreading skills.
• Strong attention to detail, organizational skills, and ability to manage multiple projects independently.
• Strong cross-functional collaboration and communication skills.
• Commitment to cancer health equity and diversity, equity, inclusion, and belonging (DEIB).
• Commitment to the mission of Wellness House and ability to communicate its impact with authenticity.
• Access to transportation for local travel required.
• Applicants must submit a portfolio (or samples of recent work) demonstrating design capabilities and organizational storytelling.

Nice To Haves

• Experience working with CRMs preferred.
• 2 years in nonprofit marketing preferred.
• Familiarity with GA4, SEO a plus.
• Generative AI and AI-optimized workflow skills preferred.

Responsibilities

• Design and produce all major organizational print and digital collateral, including: Annual Report Two print newsletters annually Quarterly Program Guides and Welcome Guides Quarterly flyers, postcards, ads, and promotional materials Fundraising appeals (two per year) Annual Impact Reports Paid print advertising for special events Partner banners, posters, flyers for distribution at Partner Hospitals Additional collateral as needed for programs, fundraising, and outreach Event signage and collateral
• Manage the production process from concept through delivery, ensuring materials align with brand standards and strategic goals.
• Write, edit, and proof content for marketing materials, program promotions, fundraising campaigns, and email templates.
• Capture and curate mission-centered photography that reflects participant experience and program impact, including: Taking event photos at quarterly special program events (approximately 1–2 per quarter) and select additional program activities (evenings/weekends as needed). Producing usable photo assets paired with participant or staff quotes for social media, digital campaigns, and print materials. Selecting and preparing photos that accurately and respectfully tell the Wellness House story. Maintain and organize the Wellness House photography library; ensure images are current, searchable, and approved for use.
• Collaborate with staff across departments to support program and development marketing needs.
• Collaborate with Community Relations Manager to ensure all community partners have Wellness House Materials and literature appropriate to the setting. This includes ongoing quarterly program information as well as material related to individual special events
• With DoMC, collaborate with Special Events Manager and Public Relations and Media Manager to develop and implement a marketing strategy to increase revenue and donor turn-out for the Walk, the Ball, and other donor events
• Collaborate with the Manager of HR and Volunteers to market new volunteer outreach efforts in the community
• Manage vendor and distributor relationships to fulfill marketing needs.
• Develop and implement an organic social media strategy aligned with organizational goals.
• Create, schedule, and publish content across major platforms (Facebook, Instagram, LinkedIn, YouTube, and others as appropriate).
• Maintain a comprehensive social media content calendar.
• Produce graphics, photography-driven posts, video snippets, and other multimedia content for digital platforms.
• Build and maintain a library of photo + quote assets for ongoing use in social, web, and advertising.
• Monitor engagement, respond to comments/messages, and foster positive online community interaction.
• Track analytics, report on performance, and refine strategies.
• Stay current with evolving digital and AI tools; incorporate generative AI or AI-optimized workflows where beneficial.
• Serve as lead staff maintaining the organizational website, including updating content, editing program and fundraising information, and liaising with external web professionals as needed. Maintain and update staff and board sections of website to keep it current and accurate.
• Ensure accessibility, usability, and brand consistency across web pages.
• Write and edit content for the website and review submissions from other staff.
• In partnership with the Director of Marketing and Communications, develop and manage the annual marketing expense budget, including maintaining detailed monthly expense records and monitoring day-to-day spending to ensure alignment with approved allocations.
• With the Director of Marketing and Communications, own and develop marketing strategy for Wellness House, thinking critically about how to reach the right audience.
• Maintain and continuously improve the Wellness House photo library, ensuring high-quality, rights-cleared, current imagery available for organizational use.
• Be able to speak confidently about why and what Wellness House does and the impact it has on participants; be well-versed in current participation data.
• Provide reports on marketing and social media activities, web/digital analytics, and campaign effectiveness.
• Contribute to the development and evaluation of marketing strategies, ensuring alignment with organizational goals and adjusting as needed.
• Utilize program data in developing tactical marketing plans and in understanding the impact of the plan.
• Oversee Wellness House brand strategy and support consistency of Wellness House’s brand identity across print, digital, and events, both internally and externally.
• Participate in surveys and data collection processes with program and development teams to inform messaging and strategy.
• Further update job knowledge by participating in educational opportunities and reading professional publications.
• Represent Wellness House at select program and fundraising events to deepen understanding of participant experiences and capture storytelling assets.
• Maintain confidentiality and organizational integrity in all activities.
• Perform general tasks and other duties as assigned.

Benefits

• Employer paid Medical, Dental, Life, Long-term Disability, and AD&D insurance premiums
• Voluntary Accident, Critical Illness, Vision, and Pet Insurance benefits available
• 403(b) with employer match
• Annual incentive bonus
• Gym on-site
• Generous sick and vacation time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level