Creative Services Specialist (60998)

IEC CORP GROUP•Irvine, CA

About The Position

The Creative Services Specialist plays a key role in supporting the Marketing Department by producing compelling assets across digital, social, print, and video to support marketing efforts in the higher education industry. The Creative Services Specialist is a natural storyteller and a highly creative problem-solver with strong design sensibilities, excellent project-management skills, and the ability to bring ideas to life from concept through execution. They succeed in a fast-paced environment that encourages exploring possibilities, learning, and improving. Essential Job Duties & Key Responsibilities: The Creative Services Specialist will work closely with the Director of Creative Services to create and deliver high-quality assets that elevate the brand, enhance student engagement, and support cross-channel marketing efforts. Main areas of focus will be: Creative Production & Design • Develop and refine layouts, concepts, and design marketing materials including flyers, social graphics, digital ads, email templates, websites, presentations, and video content. • Support creative direction by producing assets aligned with brand standards and campaign goals. • Prepare final production files for print and digital distribution. • Assist with photo and video shoots, including planning, capturing content, and post-production editing.. • Produce social assets including static graphics and both short-form and long-form videos. Project & Digital Asset Management • Coordinate creative workflows and manage timelines with internal teams and external freelancers. • Manage multiple creative simultaneously, ensuring on-time delivery of high-quality assets. • Collaborate with internal departments to understand project objectives and translate needs into effective creative solutions. • Maintain organized project files, version control, and asset libraries. • Manage marketing’s Digital Asset Management (DAM) System on an ongoing basis, including quarterly audits, reporting, user updates, and portal audits as needed. Vendor & Freelance Management • Oversee and manage freelance designers and other creative contractors, assigning projects, providing creative direction, reviewing work, and ensuring deliverables meet brand standards, timelines, and budget requirements. Brand Stewardship • Oversee brand guidelines across schools and ensure consistency of brand and creative across various digital and print touch points. • Ensure all creative materials is consistent with brand guidelines, messaging pillars, visual identity, and tone. • Support ongoing development of brand assets, templates, and content standards. • Provide creative quality-control checks across all materials. • Comply with applicable federal and state laws and regulations, accreditor standards, and institutional policies and procedures, including but not limited to those related to marketing activities. Content Development and Creation • Contribute ideas for content strategy across marketing campaigns. • Write or edit marketing copy as needed for print and digital deliverables. • Assist with storytelling efforts—student testimonials, program spotlights, success stories, etc. Cross-Functional Collaboration • Partner with the marketing team to optimize and format assets for all marketing channels including web, paid media, social platforms, and campus support materials. • Support campus teams with creative needs for tours, presentations, events, and outreach. • Work closely with the marketing team to align creative execution with broader marketing goals. • Support team in presenting creative materials for compliance and legal review and approval.

Requirements

Bachelor’s Degree or equivalent experience in graphic design, interactive media, graphic communications or related field.
2-4 years of experience in graphic design and/or creative project management
Proficient with Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Express, Firefly) and Figma.
Experience in photo and video editing software (Final Cut Pro X, Adobe After Effects, Adobe Premier, Lightroom).
Strong knowledge and comfortable using project management tools, specifically Asana or similar.
Experience with Microsoft Office Suite: Word, Excel, Outlook, PowerPoint.
A relevant portfolio showcasing a variety of media is required.
Knowledge in the print production process and ability to set up print-ready files.
Flexibility and agility to jump between projects with shifting schedules and deadlines.
Ability to thrive in a fast-paced environment with a strong sense of urgency
Strong work ethic and personal accountability.
Strong attention to detail and time management.
Good interpersonal skills.

Responsibilities

Develop and refine layouts, concepts, and design marketing materials including flyers, social graphics, digital ads, email templates, websites, presentations, and video content.
Support creative direction by producing assets aligned with brand standards and campaign goals.
Prepare final production files for print and digital distribution.
Assist with photo and video shoots, including planning, capturing content, and post-production editing.
Produce social assets including static graphics and both short-form and long-form videos.
Coordinate creative workflows and manage timelines with internal teams and external freelancers.
Manage multiple creative simultaneously, ensuring on-time delivery of high-quality assets.
Collaborate with internal departments to understand project objectives and translate needs into effective creative solutions.
Maintain organized project files, version control, and asset libraries.
Manage marketing’s Digital Asset Management (DAM) System on an ongoing basis, including quarterly audits, reporting, user updates, and portal audits as needed.
Oversee and manage freelance designers and other creative contractors, assigning projects, providing creative direction, reviewing work, and ensuring deliverables meet brand standards, timelines, and budget requirements.
Oversee brand guidelines across schools and ensure consistency of brand and creative across various digital and print touch points.
Ensure all creative materials is consistent with brand guidelines, messaging pillars, visual identity, and tone.
Support ongoing development of brand assets, templates, and content standards.
Provide creative quality-control checks across all materials.
Comply with applicable federal and state laws and regulations, accreditor standards, and institutional policies and procedures, including but not limited to those related to marketing activities.
Contribute ideas for content strategy across marketing campaigns.
Write or edit marketing copy as needed for print and digital deliverables.
Assist with storytelling efforts—student testimonials, program spotlights, success stories, etc.
Partner with the marketing team to optimize and format assets for all marketing channels including web, paid media, social platforms, and campus support materials.
Support campus teams with creative needs for tours, presentations, events, and outreach.
Work closely with the marketing team to align creative execution with broader marketing goals.
Support team in presenting creative materials for compliance and legal review and approval.