Creative Strategist, Growth Marketing

Mammoth Brands • New York, NY

14h • Hybrid

About The Position

This is a strategy‑first (80/20) Creative Strategist role. You’ll shine at creative strategy, audience segmentation, data synthesis, and direct‑response copywriting—turning Customer Insights and CX inputs into persona‑based messaging, journeys, and testable hypotheses for Meta, TikTok, YouTube/Shorts, and CTV. You’ll build messaging frameworks (hooks, angles, claims, CTAs) and write the words that make them work (hooks, VO scripts, captions, headlines), with a strong POV on landing‑page copy.
You’ll collaborate closely with the Creative Director to make meaning from data and drive impactful decisions. You own the creative reporting + learning recaps for your lane, and you turn patterns into clear next tests and sharp creative briefs. We are hands-on team, so maker skills are preferred, and willingness to be in ads is a plus. You can prototype (quick cuts, annotated boards, light edits in CapCut/Premiere and Figma/Photoshop/Canva), but your highest value is message, structure, and direction.

Requirements

• Strategy & data synthesis: You can open a creative analytics report (e.g., Motion) or a Google Sheet, find patterns, and turn them into testable concepts mapped to persona, messaging territory, or funnel stage.
• Consumer psychology & persuasion: You apply heuristics (loss aversion, social proof, authority, scarcity) and JTBD thinking to shape messaging and tests.
• Copy systems & messaging: Fluent in AIDA, PASDA (and adjacent DR frameworks). You build hooks, angles, claims and CTAs; you edit ruthlessly for clarity
• Platform & trend fluency: You track Meta, TikTok, YouTube/Shorts, CTV trends and translate them into formats/journeys that fit each persona and funnel stage.
• Performance fluency: CPA‑first; you read hook rate, CTR, CVR, CPC, ROAS and connect movements to creative levers. Comfortable in Looker and aware of how MMM informs decisions in an omnichannel business.
• Briefing & direction: Collaborate with CD to reverse‑engineer what’s working (in‑market and in our library), extract the underlying message/structure, and translate it into crisp, hypothesis‑led creative briefs for editors/creators.
• Operational excellence & AI: You use AI tools to 10× research and first‑pass copy; run a weekly rhythm (reporting → hypotheses → briefs → reviews → recap); communicate with precision and urgency.

Nice To Haves

• Basic CapCut/Premiere + Figma/Photoshop/Canva to prototype and annotate to execute on simple creatives.

Responsibilities

• Own creative reporting and learning recaps for your products/verticals; connect hooks, structure, tone, offer, and claims to outcomes and next steps.
• Build messaging architecture by persona and funnel (value props, RTBs, objections, social proof, offer framing) and align to media priorities.
• Translate CI/CX + performance trends into test plans targeting message levers (hooks, angles, claims, CTAs, pacing, structure).
• Write high‑converting ad copy (hooks, VO scripts, captions, headlines, CTAs) and provide a strong POV on landing‑page copy and experiments.
• Author performance‑informed briefs (hypothesis, success metric, references); brief throughput and quality are core KPIs.
• Partner with creators via platforms; give clear, respectful direction and feedback; minimal outreach/negotiation.
• Read Looker and Ads Managers, understand MMM and the omnichannel lens; turn insights into hypotheses that improve CPA and scale winners.
• Maintain playbooks/templates (hooks/angles/CTAs by persona/funnel) to raise speed, quality, and consistency.
• Ensure claims compliance with approved language; collaborate with Brand/Legal as needed.

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed