About the position
We’re looking for a Senior Creative Strategist to lead the development of high-performing ad creative and elevate our influencer marketing initiatives. This role requires a strategic thinker with strong creative instincts who can own reporting, identify trends in data, and solve problems with a performance-driven mindset. You’ll own full-funnel campaign strategy and execution, from insights to production, while collaborating closely with global creators, cross-functional stakeholders, and internal teams to deliver impactful and brand-consistent video and static assets.
Responsibilities
- Lead the strategy and development of performance ad creative across paid social channels, with a strong focus on driving acquisition metrics / KPIs.
- Oversee the end-to-end creator lifecycle, including discovery, vetting, outreach, contract negotiation, creative direction, and production, ensuring alignment with brand voice and business objectives.
- Conduct cultural and consumer research to uncover insights that inform ad concepts, messaging, and positioning across platforms.
- Author and manage detailed, strategic creative briefs for creators, agencies, and internal partners.
- Analyze performance data to identify creative trends, inform ongoing testing frameworks, and optimize existing assets.
- Support influencer marketing initiatives
Requirements
- 5+ years of experience in creative strategy, performance marketing, or a related role, preferably in a fast-paced or high-growth environment.
- Proven success developing and scaling direct-response ads on Meta and TikTok. Experience with platforms like YouTube and LinkedIn is a plus.
- Experience managing creator and influencer partnerships at scale, with a strong understanding of UGC and branded content dynamics.
- Strong analytical skills and fluency in tools like Google Sheets or Excel to track creative performance and extract insights.
- Excellent project management and communication skills. Comfortable managing multiple stakeholders and deadlines.
Benefits
- Comprehensive medical, dental, and vision plans
- 401K with employer match
- Commuter Benefits
- Catered lunch multiple days per week
- Dinner stipend every night if you're working late and want a bite!
- Doordash DashPass subscription
- Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
- Multiple team offsites per year with team events every month
- Generous PTO policy
