Creative Strategist

Momentum Employer Group•Taylorsville, UT

1d•Hybrid

About The Position

KURU Footwear in Salt Lake City, Utah is looking for a Creative Strategist who can turn insight into impact, someone who knows that a great idea is only great if it converts. You'll be the scout, translator, and tactician behind high-performing creative across Meta, YouTube, email, landing pages, and beyond. A portfolio is required for consideration for this role. This isn't a "make it pretty" role. This is a make-it-perform role. You'll sit at the intersection of Brand, Growth, and Creative, making sure what we ship doesn't just look good... it wins.

Requirements

High School Diploma or equivalent with 4–7 years in a creative strategy, growth creative, or performance creative role (brand-side or agency) - or equivalent combination of education and experience.
Proven experience briefing and collaborating with creators, editors, and designers.
Background in product marketing, content marketing, or social-first storytelling.
Strong proficiency in Meta Ads Manager, Google Analytics, and related performance tools - and the judgment to turn data into decisions.
Demonstrated success scaling campaigns across UGC, motion, and static formats.
Deep understanding of paid media platforms, especially Meta, TikTok, and YouTube.
Experience working cross-functionally across paid, owned, and earned channels.
A portfolio that shows both creative instinct and measurable results.

Nice To Haves

Experience in DTC, wellness, lifestyle, or high-consideration consumer products.

Responsibilities

Own the end-to-end creative pipeline across paid ads, landing pages, email, and lifecycle channels - from concept through optimization.
Drive improvement in Winning Creative Rate by building structured testing roadmaps with clear hypotheses and measurable performance outcomes.
Write insight-driven briefs that balance data and emotion, inspiring creators to produce scroll-stopping, revenue-generating work.
Partner closely with Growth to identify what's working, what's not, and where to scale - ensuring all executions align with performance goals and brand standards.
Analyze customer reviews, audience research, and behavioral data to uncover emotional and functional purchase drivers, translating them into scalable hooks, angles, and narratives.
Develop repeatable creative frameworks and durable content pillars that fuel paid, lifecycle, and organic channels without sacrificing originality.
Collaborate with Brand, Acquisition, and Product Marketing to concept, pitch, and execute breakthrough campaigns that build demand and expand the category.