Creative Strategist

Workhorse Innovation LLC

1d•Remote

About The Position

We’re looking for a full-time Creative Strategist to lead end-to-end creative development for paid social ads across paid social channels. You’ll own the process from concept to execution — writing scripts, sourcing and directing talent, editing content, and analyzing performance to continuously refine creative strategy. You’ll be responsible for managing client monthly UGC and remix deliverables.

Responsibilities

Creative Strategy & Ideation
Develop performance-driven creative strategies across paid social channels
Research top-performing ad trends, hooks, and formats to inform creative direction.
Write scripts and creative briefs that align with campaign objectives and audience insights.
Collaborate with media buyers to translate performance data into new ad concepts and creative iterations.
Research content ideas and build inspiration boards to bring new ideas to our content mix
Production & Talent Direction
Help source, brief, and manage UGC creators and on-camera talent.
Direct shoots and provide feedback on tone, pacing, and visual storytelling.
Maintain a consistent pipeline of high-quality content ready for testing and publishing.
Lead, produce, direct on site shoots with talent
Help brief, review, and deliver assets from 3rd party designers, creators, and agencies
Content Creation & Editing
Edit and produce UGC videos — from raw footage to polished, platform-optimized deliverables.
Experiment with hooks, captions, pacing, and visuals to increase engagement and conversion.
Create original content featuring yourself when relevant to campaign needs.
Performance Analysis & Optimization
Analyze creative performance across paid and organic channels to identify winning patterns.
Compile learnings and recommendations for ongoing creative testing.
Continuously evolve strategy based on platform data, outside brand inspiration, consumer behavior, and brand goals.
Systems & Collaboration
Build scalable creative systems — content libraries, naming conventions, and workflow templates.
Partner closely with internal teams (paid media, account management, design) to streamline creative execution.
Manage freelance editors or creators as the team scales.
Post top agency content on media social channels once per quarter
Regularly sit in on client meetings bi-weekly or monthly to be in the know on what’s going on with the accounts
Join Slack for select clients
Being a swiss army knife and taking on new responsibilities that the organization needs support with