About the position
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™. YETI is seeking a highly analytical, data-driven, innovative, and creative marketer who can independently manage multiple tasks and projects simultaneously, with a proactive and positive can-do attitude. This role will influence the design, planning, and reporting solutions for data-driven decision making. The CRM Email and Marketing Specialist will be responsible for tactical strategy, execution and reporting of outbound email and SMS campaigns for the US market. This role will report to the CRM and Email Marketing Manager. The ideal candidate is a highly motivated, self‐starting, direct-to-consumer-focused marketer who has a passion for using email & SMS to create meaningful 1:1 consumer experiences, individually and at scale. You are naturally thorough and have a high attention to detail. You thrive in fast-paced environments with entrepreneurial DNA, and you’re comfortable charting new territory. You aren’t afraid to run with ideas and understand YETI’s consumers and how to serve them with content that helps drive education, interest, and conversion.
Responsibilities
- Execute CRM channel communications, with a focus on the CRM campaign calendar including email & SMS with some additional support as needed on triggered and dynamic programs.
- Perform day-to-day CRM marketing activities including, but not limited to, email and SMS campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
- Monitor & document KPI’s against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes.
- Own and write campaign specs for upcoming calendar moments.
- Collaborate with CRM Team to optimize channel initiatives.
- Identify and execute A/B testing opportunities.
- Present to peers and leadership on email & SMS performance.
- Maximize proven technical skills and success in cross-collaboration to translate needs of the business and take action.
- Align with external partners to ensure consistency and effectiveness.
- Work closely with the Ecommerce, Marketing, IT, and Creative teams.
- Manage, prioritize and deliver on ad hoc requests.
Requirements
- BA/BS in Online Marketing, Marketing Communications, related fields or equivalent combination of education and work experience.
- 2+ years of experience in email marketing, digital marketing, or related fields.
- Hands-on experience with an enterprise level ESP (i.e. Braze, Bluecore, SFMC).
- Knowledge of developing and executing email (HTML) and SMS marketing campaign strategies.
- Comfort collaborating with multiple teams and stakeholders.
- Knowledgeable in CRM, customer analysis and reporting (Tableau, Segment, Google Analytics).
- Attention to detail while able to grasp the big picture.
- Excellent written and verbal communicator.
- Empowered to independently and creatively problem solve to move a project forward.
- Positive, highly motivated self-starter.
