CRM & Lifecycle Marketing Specialist

About the position

PrizePicks is seeking a highly motivated and experienced Customer Journey, CRM & Lifecycle Marketing Specialist. This individual will play a pivotal role in enhancing customer relationships and driving engagement through strategic marketing campaigns across various stages of the customer lifecycle. The successful candidate will have a strong background in CRM, email marketing, and customer segmentation strategies.

Responsibilities

• Design and execute segmented, automated campaigns throughout the customer journey to drive engagement, retention, and loyalty.
• Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience.
• Create and implement complex CRM campaigns, tracking campaign performance, and analyzing data to identify opportunities for optimization.
• Conduct A/B testing and experimentation to optimize campaign performance and drive lift at different stages of the customer lifecycle.
• Stay informed about industry trends and competitor activities to develop innovative strategies for customer engagement.
• Collaborate with cross-functional teams including marketing, product, and analytics to ensure alignment and success of campaigns.
• Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred, but not required.
• Minimum of 3 years of experience in customer success, email, lifecycle, or CRM marketing roles.
• Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred.
• Strong understanding of email/in-app/push marketing best practices and copywriting skills.
• Experience in the Daily Fantasy Sports or gaming industry is preferred.
• Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
• Organized and detail oriented.
• Proven track record of managing multiple projects and meeting deadlines in a fast-paced environment.
• Excellent communication, collaboration, and problem-solving skills.

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development