CRM Manager
About The Position
We were founded by early Twitter software engineers who wanted to take what they knew about social connections and create a way for families to come together around their best memories. The combination of seamless sharing across a smartphone app and a beautiful digital frame resonated, and Aura is now used by millions of families. People love our product – it connects them with their loved ones and makes them smile. Wirecutter calls us the best digital picture frame, and we're now available in thousands of leading retail stores across North America and Europe. Role: We’re looking for a CRM Manager who will assist with the executing Aura’s CRM program by coordinating email, SMS, push notifications, in-app marketing and direct mail campaigns. This role reports to the Director of CRM and is a critical part of scaling our retention marketing efforts and driving revenue growth and profitability.
Requirements
- 5+ years in CRM, lifecycle, or retention marketing for a direct-to-consumer brand
- Hands-on experience building and managing campaigns in Klaviyo, Braze, Iterable, or a comparable platform
- Strong analytical skills with the ability to turn data into clear next steps
- Solid understanding of A/B testing methodologies
- Familiarity with GDPR and CAN-SPAM compliance requirements
- Highly organized, detail-oriented, and a strong communicator
- Self-starter who thrives in a fast-paced environment with shifting priorities
Nice To Haves
- Basic proficiency in HTML/CSS for email is a plus
- Familiarity with CDP tools (Segment, mParticle, or similar) is a plus
Responsibilities
- Own North America CRM channels (email, SMS, push, and direct mail), including the master campaign calendar and end-to-end project management with internal stakeholders
- Brief creative and other partners on campaign goals, messaging, assets, and timelines — then build and QA campaigns, including targeting, logic, templates, copy, links, rendering, and tracking
- Design and execute lifecycle programs across the full funnel: triggered journeys and retention campaigns that reduce churn and maximize LTV
- Create personalized, 1:1 customer experiences through segmentation and database management to support retention KPIs
- Serve as the key CRM stakeholder for cross-functional initiatives, ensuring lifecycle programs align with product launches, promotions, and seasonal moments
- Manage list hygiene, deliverability health, and sender reputation across all CRM channels
- Monitor message frequency and communication orchestration across tracks to minimize customer fatigue
- Analyze performance metrics — including LTV, reorder rates, upgrade rates, and churn — and build dashboards to track engagement, conversion, retention, and revenue contribution
- Drive a culture of continuous improvement through A/B testing, standard operating procedures, and CRM best practices
Benefits
- Competitive compensation, including an employer-sponsored 401(k) — and we fully match the first 4% of contributions
- Comprehensive health plans: we pay up to 100% of the premium for employees and ~50% for families
- Generous stock option program, which begins vesting after 1 year at the company
- Flexible time off – you’re required to take off at least 10 days in addition to all company holidays
- A monthly fitness and wellness allowance of up to $150
- Lunch and snacks on us every day in our NYC and SF offices
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
