About the position
This role is a strategic marketing leader responsible for driving member and patient activation and engagement into products and solutions. As a subject matter expert (SME), this role serves as a critical bridge between business marketing units and the centralized marketing customer relationship management (CRM) function, ensuring alignment with overall campaign governance, member and patient experience initiatives, and Salesforce and/or Epic platform capabilities. This individual will leverage data-driven insights, human-centered design principles, and omni-channel direct marketing strategies to enhance engagement and optimize campaign performance. This role will develop and implement customer-centric marketing strategies leveraging CRM systems to enhance engagement, loyalty, and satisfaction, within end consumer scope. This role is a hybrid based role if you live within 50 miles of Pittsburgh however will consider remote for the right skill set outside of the 50 miles.
Responsibilities
- Serve as the primary consultant and SME for the aligned business area, ensuring marketing strategies support business objectives and member engagement goals.
- Collaborate cross-functionally with internal stakeholders to ensure strategic alignment and prioritization of initiatives.
- Partner with business stakeholders to develop and execute integrated, omni-channel direct marketing strategies leveraging direct response, digital, direct mail, mobile, IVR, app-based, and other marketing channels.
- Utilize Salesforce platform capabilities, including Marketing Cloud, Marketing Cloud Intelligence, and Data Cloud, to design and implement activation and engagement strategies.
- Define and oversee campaign and channel strategies, including template selection, content messaging matrix, segmentation, metrics, and measurement frameworks.
- Develop and manage a multi-channel campaign portfolio and deployment schedule in alignment with business priorities and within enterprise governance structures.
- Conduct campaign audits to ensure adherence to data quality standards and permission-based marketing principles.
- Analyze campaign dashboards and leverage Einstein AI-driven insights to recommend pivots and optimizations for performance improvement.
- Align customer and business needs with the Salesforce capability roadmap, ensuring seamless integration of platform advancements into marketing strategies.
- Other duties as assigned or requested.
Requirements
- 8 years' experience in marketing strategy, campaign management, and CRM marketing.
- 8 years' experience designing customer journeys across email, SMS, mobile apps, and web channels.
- 8 years' experience with campaign reporting, data analytics, and AI-driven marketing strategies to drive continuous optimization.
- 7 years' experience of strong knowledge of Salesforce Marketing Experience Cloud, Marketing Cloud Intelligence, Data Cloud, Mobile Connect, and Core.
Nice-to-haves
- 7 years' experience with demonstrated success in leading marketing initiatives within a highly matrixed corporate environment.
- 7 years' experience in healthcare, insurance, or wellness industries preferred. Healthcare Payor or Provider experience preferred.
- 7 years' experience in retail customer loyalty programs with an emphasis on driving behavior a plus.
