CRM Marketing Manager, International

About the position

The CRM Marketing Manager leads the strategy, execution, and optimization of lifecycle marketing initiatives, primarily through email and emerging SMS channels, while managing a team of specialists and collaborating cross-functionally to drive customer engagement, loyalty, and business growth through data-driven, personalized campaigns. This full-time position reports to the Senior Marketing Manager, BHI and is expected to work in a hybrid model, which currently includes Monday, Tuesday, Wednesday in-office.

Responsibilities

• Provide supervision to a small team, defining tasks aligned with common goals, and fosters the professional development of team members through active discussion, feedback, coaching, and mentorship.
• Leads end-to-end CRM campaign execution across all channels, ensuring consistency with broader marketing goals.
• Develops and optimizes segmentation strategies, working with Data Insights to personalize campaigns based on customer behavior and lifecycle stage.
• Analyzes CRM performance data, translating insights into actionable recommendations to improve engagement, repeat purchase rates and retention.
• Stays ahead of CRM trends, technologies, and best practices to continuously enhance strategies.
• Manages and mentors a team of CRM specialists, fostering professional growth and skill development.
• Provides clear direction and accountability for team deliverables, KPIs, and priorities.
• Conducts regular team meetings and 1:1s, ensuring alignment on key initiatives and business objectives.
• Fosters a culture of collaboration, innovation, and continuous improvement.
• Partners with Marketing, Creative and Digital Experience teams to develop customer-centric messaging and offers; and align CRM efforts with broader marketing initiatives.
• Works closely with Data and Product teams to improve CRM reporting and enhance automation capabilities.
• Manages relationships with external vendors to optimize CRM toolsets and platforms.
• Supports multi-variable testing and learning across CRM channels, sharing insights to scale successful strategies.
• Executes revenue build up for CRM function, strategy for growth and maximizing profitability.
• Leads CRM budget management, ensuring effective resource allocation to maximize ROI.
• Supports the implementation of new CRM initiatives, including potential expansion into SMS and loyalty programs.
• Monitors compliance with data privacy regulations and best practices across all CRM efforts.

Requirements

• Bachelor's degree in marketing, Business, or a related field preferred.
• Minimum of eight (8) years of CRM marketing experience, preferably in B2C eCommerce or retail.
• At least two (2) years of people management experience, with a track record of developing and coaching teams.
• Strong understanding of CRM platforms (Optimove a plus), automation tools, and customer segmentation.
• Experience with international ecommerce / retail markets (experience with Australian and Canadian markets a plus).
• Analytical mindset with experience creating strategic tests and implementation based on findings.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Strong communication and collaboration skills, with the ability to influence cross-functional partners.
• Valid driver's license and proof of insurance (this job may require driving on company time).
• Knowledge of data privacy regulations (GDPR, CCPA) is a plus.

Benefits

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly.
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members.
• Up to $2,000 annual funding toward HSA accounts.
• Medical, transit, dependent care FSA.
• Infertility coverage offered on all medical plans.
• Generous parental leave program and flexible return options.
• Company-paid life and AD&D insurance.
• Company-paid short and long-term disability insurance.
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year.
• Employee Assistance Program (EAP) and other mental health and wellness perks.
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages.
• Paid 5-week sabbatical leave after 10 years of employment.
• Annual continuous learning benefit up to $1,000 per person, per fiscal year.
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment.
• Generous team member merchandise discount.
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance.