CRM Specialist

Saginaw Valley State University • Lexington, MA

1d

About The Position

JOB SUMMARY: The CRM Specialist serves Enrollment Management Departments such as Graduate Admissions and International Admissions in the evaluation, implementation, and maintenance of the Customer Relationship Management (CRM) system. Focused effort will be on the integration of technology systems to engage seamlessly and effectively with prospective and applied students.

Requirements

• Bachelor’s degree in a related field.
• Prior knowledge of computer systems, program development, or the equivalent combination of education and experience.
• Proficient in Microsoft Office Suite and ability to learn new software quickly.
• Strong analytical skills and attention to detail.
• Experience and ability to positively interact with all members of the campus community.
• Demonstrated ability to manage projects and collaborate across departments.
• Ability to perform the essential duties of the position with or without accommodations.

Nice To Haves

• Master’s degree in a related field.
• 1-3 years of experience working with a CRM system with a background in building complex workflows and reporting solutions.
• Ability to effectively communicate technical information to non-technical users verbally, in writing, and in training presentations to groups or individuals is highly desirable.
• Experience in data compilation and analysis.
• Experience in a higher education setting.
• Previous experience in an Office of Admissions is highly desirable.

Responsibilities

• Responsible for the daily integration and management of the institution’s CRM, Student Information System (SIS), imaging system, application platforms, and other related technological systems used by the University.
• Ensure the integrity, accuracy, and security of student and prospect data within the CRM system.
• Develop and maintain communication workflows (email, SMS, event management, etc.) to support recruitment and enrollment strategies.
• Stay current with CRM best practices and technology advancements to improve efficiency and productivity.
• Work with stakeholders across departments to understand CRM needs and translate them into system workflows, automation and reporting solutions for an integrated communications management cycle.
• Oversee system testing and approval of test results for admissions systems.
• Coordinate development, documentation, maintenance, and reporting to ensure efficient communication.
• Provide training, documentation, and technical support to CRM users across departments.
• Serve as Security Administrator for the Admissions modules within the CRM, SIS and other technological platforms
• Develop and monitor programming requests through the ITS Department.
• Participate in division-related programs and services for new students.
• Perform other duties as assigned.

Benefits

• Excellent retirement package and employee benefits.
• Professional development to support and grow employees.
• Prioritizing the health and well-being of our employees through programs and gym memberships.
• Rewarding and recognizing employees' achievements.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level