CRO Lead

Whisker•Auburn Hills, MI

2d•Onsite

About The Position

Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline. And we’re imagining that future today. We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend. Whisker Marketing: We are building the world’s first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack, from deep consumer insight to breakthrough brand expression to world-class growth execution. And we’re just getting started. What You’ll Do: The CRO Lead will lead optimization efforts across our digital channels. This role will own the strategy, testing, and analytics designed to improve conversion rates, enhance the customer journey, and maximize revenue from existing traffic. The ideal candidate blends analytical rigor with user experience intuition—leveraging data, experimentation, and collaboration to turn insights into measurable growth.

Requirements

BA in Marketing, Business, Statistics, or related field and / or equivalent years of experience
4+ years of experience in CRO, digital analytics, or performance marketing
Hands-on experience with A/B testing and analytics platforms (e.g., Optimizely, Google Optimize, VWO, Google Analytics, Adobe Analytics)
Strong understanding of UX principles, customer psychology, and eCommerce user flows
Proven ability to turn quantitative and qualitative data into actionable insights
Excellent communication and collaboration skills with the ability to influence cross-functional teams
Strong project management skills and attention to detail
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Comfortable with office pets (cats, dogs)

Nice To Haves

Familiarity with HTML/CSS, JavaScript, or tag management systems (e.g., GTM)
Experience with personalization tools and data visualization software (e.g., Tableau, Power BI)
Understanding of SEO, paid media, and lifecycle marketing to support holistic optimization

Responsibilities

Executes a comprehensive conversion optimization strategy across web and mobile platforms
Designs and manages A/B and multivariate testing to identify improvements in site performance, user experience, and conversion metrics
Analyzes user behavior through tools such as Google Analytics, Hotjar, Optimizely, or Adobe Analytics to uncover friction points and opportunities
Partners with design, UX, product, and marketing teams to implement and validate optimization hypotheses
Defines and monitors key performance indicators (KPIs) such as conversion rate, bounce rate, cart abandonment, and average order value (AOV)
Creates detailed reports and dashboards to communicate insights and recommendations to stakeholders
Segments audiences and tailor digital experiences to drive engagement and retention.
Manages testing timelines, prioritization frameworks, and cross-functional alignment to ensure initiatives are executed efficiently.
Stays informed on industry trends, tools, and best practices to continuously evolve the optimization program
Will perform additional responsibilities when required