Customer Marketing Advisor

Boomi

7d • Hybrid

About The Position

As a Customer Marketing Advisor, you will play a pivotal role in developing and executing strategic marketing programs aimed at enhancing customer engagement, driving adoption, and generating cross/up-selling opportunities within our installed base of customers. Leveraging your extensive experience in marketing, you will design data-driven targeted campaigns, create compelling content, and collaborate with cross-functional teams to align customer programs with overall company strategies. Your role will be critical in accelerating funnel performance, optimizing lead flow, and ensuring effective communication across the organization.

Requirements

• 4-6+ years of experience in Customer Marketing, lifecycle marketing, or post-sale growth programs in a B2B SaaS environment.
• Hands-on experience building and executing campaigns in Marketo and Salesforce.
• Strong understanding of post-sale customer journeys, including onboarding, adoption, and expansion.
• Proven ability to design, build, and own scalable customer programs and operational workflows.
• Experience using engagement and usage data to guide program strategy and optimization.
• Ability to coordinate cross-functional initiatives across Customer Success, Sales, Product, and Marketing.
• Strong analytical mindset with the ability to translate insights into practical operational improvements.

Nice To Haves

• Bachelor's Degree in Marketing, Business, or related field.

Responsibilities

• Design and optimize scalable adoption workflows and lifecycle programs that drive sustained product usage and customer value.
• Use product and engagement data to identify post-onboarding friction and implement targeted adoption initiatives.
• Build and maintain adoption playbooks, engagement frameworks, and automation rules across in-product and out-of-product experiences.
• Configure and manage adoption tracking and engagement systems using tools such as Marketo, Salesforce, Pendo, and Gainsight.
• Partner with Customer Success, Product, Sales, and Marketing teams to align adoption programs with customer needs, business goals, and expansion readiness.
• Continuously test, measure, and refine adoption touchpoints, content delivery, and engagement cadence based on performance data.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level